Producer
WEG S.A.
Brazilian electric motor and equipment giant. Net revenue R$38B (2024); 57% from exports. 15 manufacturing countries; 135+ countries served; 47,000+ employees. World's 3rd-largest electric motor manufacturer. Key irrigation market: submersible motors for Brazilian and Latin American ag pumping.
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Inputs supplied
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Goods downstream
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Facilities
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Stories
What they make
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Electric Motors (AC & DC)
45%Energy (Generators & Transformers)
20%Drives & Automation
20%Coatings & Other
15%
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Did you know2024
WEG S.A. — founded in 1961 in a small town in southern Brazil by a clockmaker (Werner Ricardo Voigt), an accountant (Eggon João da Silva), and an electrician (Geraldo Werninghaus) — is now the world's 3rd-largest electric motor manufacturer with R$38 billion in annual revenue and operations in 15 countries. It is the dominant motor supplier for agricultural irrigation in Latin America, yet virtually unknown outside industrial circles.
WEG S.A. ↗Origin2023
WEG S.A. -- now the world's third-largest electric motor manufacturer and a global industrial conglomerate -- was founded in 1961 in Jaraguá do Sul, a small city in Santa Catarina, southern Brazil, by three craftsmen: Werner Ricardo Voigt (a watchmaker), Eggon João da Silva (an accountant), and Geraldo Werninghaus (an electrician). The company name is an acronym of their surnames. They started in a rented three-room building making small electric motors for the local textile industry. Brazil's southern Santa Catarina state had a high concentration of German and Italian immigrant communities who brought European craft traditions; Jaraguá do Sul, founded by German immigrants in the 19th century, had a culture of skilled manufacturing that nurtured WEG's growth. The company systematically reinvested profits into engineering talent and manufacturing technology, expanding from small motors to large industrial motors to generators to VFDs to industrial paints -- building one of the most diverse heavy electrical equipment companies in the world from a small-town Brazilian workshop.
WEG S.A. ↗