Title 15, Commerce and TradeRelease 119-121

§9803 Responsibilities of the Assistant Secretary of Commerce for Travel and Tourism

Title 15 › CHAPTER 122 — TRAVEL AND TOURISM › § 9803

Last updated Oct 17, 2026|Official source

Summary

Set clear annual goals for tourism. The Assistant Secretary must set a yearly target for how many international visitors come to the United States and for how much money travel and tourism should bring in. To do this, the Assistant Secretary will work with the Travel Promotion Committee, the United States Travel and Tourism Advisory Board, the travel industry, and other federal partners. They must make plans and timelines (short, medium, and long) to meet the goals, check what agencies and laws need to change, and report findings to the Senate Commerce Committee, the House Energy and Commerce Committee, and the public on a website. The Assistant Secretary also must support domestic tourism, make separate goals for business and leisure travel, work with industry and local groups, and find and promote music, sports, rural, cultural, and outdoor destinations. They must improve travel and tourism data with the Secretary of Labor and the Bureau of Economic Analysis and give policy advice, including about the gig economy. If funds are provided, the Assistant Secretary must write an annual forecast on jobs, international arrivals and spending (including lasting COVID–19 effects), and domestic travel and public-land visits. The Bureau of Economic Analysis should, if funded, update key travel accounts quarterly. The National Travel and Tourism Office must give monthly arrival and spending reports to the advisory board and the public and add survey questions about wait times and public lands. No later than 1 year after October 9, 2026, and every 2 years after that, the Assistant Secretary must send Congress a report on activities, results, and weaknesses tied to these goals.

Full Legal Text

Title 15, §9803

Commerce and Trade, Source: USLM XML via OLRC

(a)Visitation goals
The Assistant Secretary of Commerce for Travel and Tourism (referred to in this section as the “Assistant Secretary”) shall—
(1)after consultation with the travel and tourism industry, work with the Travel Promotion Committee and the United States Travel and Tourism Advisory Board to establish an annual goal, consistent with the goals of the travel and tourism strategy developed pursuant to section 9804(1) of this title, for—
(A)the number of international visitors to the United States; and
(B)the value of travel and tourism commerce;
(2)develop recommendations for achieving the annual goals established pursuant to paragraph (1);
(3)ensure that travel and tourism policy is developed in consultation with—
(A)the Tourism Policy Council;
(B)the Secretary of State;
(C)the Secretary of Homeland Security;
(D)the Corporation for Travel Promotion;
(E)the United States Travel and Tourism Advisory Board; and
(F)travel and tourism industry representatives, including public and private destination marketing organizations, travel and tourism suppliers, gig economy representatives, and labor representatives from these industries;
(4)establish short, medium, and long-term timelines for implementing the recommendations developed pursuant to paragraph (2);
(5)conduct Federal agency needs assessments, in consultation with the Office of Management and Budget and other relevant Federal agencies, to identify the resources, statutory or regulatory changes, and private sector engagement needed to achieve the annual visitation goals; and
(6)provide assessments and recommendations to—
(A)the Committee on Commerce, Science, and Transportation of the Senate;
(B)the Committee on Energy and Commerce of the House of Representatives; and
(C)the public through a publicly accessible website.
(b)Domestic travel and tourism
The Assistant Secretary, to the extent feasible, shall—
(1)evaluate, on an ongoing basis, domestic policy options for supporting competitiveness with respect to the strengths, weaknesses, and growth of the domestic travel industry;
(2)develop recommendations and goals to support and enhance domestic tourism, separated by business and leisure;
(3)engage public and private stakeholders to support domestic tourism; and
(4)identify locations and events in the United States that are important to music tourism and facilitate and promote domestic travel and tourism to those locations and events.
(c)Workforce
The Assistant Secretary shall—
(1)consult with the Secretary of Labor to develop strategies and best practices for improving the timeliness and reliability of travel and tourism workforce data;
(2)work with the Secretary of Labor and the Bureau of Economic Analysis to improve travel and tourism industry data;
(3)provide recommendations for policy enhancements and efficiencies; and
(4)provide policy recommendations regarding the gig economy as it relates to travel and tourism.
(d)Facilitation of international business and leisure travel
The Assistant Secretary, in coordination with relevant Federal agencies, shall strive to increase and facilitate international business and leisure travel to the United States and ensure competitiveness by—
(1)facilitating large meetings, incentives, conferences, and exhibitions in the United States;
(2)emphasizing rural and other destinations in the United States that are rich in cultural heritage or ecological tourism, among other uniquely American destinations, as locations for hosting international meetings, incentives, conferences, and exhibitions;
(3)facilitating and promoting international travel and tourism to sports and recreation events and activities in the United States; and
(4)identifying locations and events in the United States that are important to music tourism and facilitating and promoting international travel and tourism to those locations and events.
(e)Recovery strategies
(1)In general
Not later than 1 year after amounts are appropriated to the Department of Commerce to accomplish the purposes of this section, the Assistant Secretary, in consultation with the entities referred to in subsection (a)(3), shall develop recovery strategies for the travel and tourism industry in response to the economic impacts of the COVID–19 pandemic and in anticipation of other unpredictable catastrophic events that would significantly affect the travel and tourism industry, such as hurricanes, floods, tsunamis, tornadoes, wildfires, terrorist attacks, and pandemics.
(2)Cost-benefit analysis
In developing the recovery strategies under paragraph (1), the Assistant Secretary shall conduct cost-benefit analyses that take into account the health and economic effects of public health mitigation measures on the travel and tourism industry.
(f)Reporting requirements
(1)Assistant Secretary
The Assistant Secretary, subject to the availability of appropriations, shall produce an annual forecasting report on the travel and tourism industry, which shall include current and anticipated—
(A)domestic employment needs;
(B)international inbound volume and spending, taking into account the lasting effects of the COVID–19 public health emergency and the impact of the recovery strategy implemented pursuant to subsection (e)(1); and
(C)domestic volume and spending, including Federal and State public land travel and tourism data.
(2)Bureau of Economic Analysis
The Director of the Bureau of Economic Analysis, subject to the availability of appropriations and to the extent feasible, should make quarterly updates to the Travel and Tourism Satellite Accounts, including—
(A)State-level travel and tourism spending data;
(B)travel and tourism workforce data for full-time and part-time employment; and
(C)Federal and State public lands outdoor recreational activity and tourism spending data.
(3)National Travel and Tourism Office
The Director of the National Travel and Tourism Office—
(A)in partnership with the Bureau of Economic Analysis and other relevant Federal agencies, shall provide a monthly report on international arrival and spending data to—
(i)the Travel and Tourism Advisory Board; and
(ii)the public through a publicly accessible website; and
(B)shall include questions in the Survey of International Air Travelers regarding wait-times, visits to public lands, and State data, to the extent applicable.
(4)Report on goals relating to domestic and international travel
Not later than 1 year after October 9, 2026, and every 2 years thereafter, the Assistant Secretary shall submit to the Committee on Commerce, Science, and Transportation of the Senate and the Committee on Energy and Commerce of the House of Representatives a report of activities, findings, achievements, and vulnerabilities relating to the goals described in subsections (a) through (d).

Legislative History

Notes & Related Subsidiaries

Editorial Notes

Amendments

2026—Subsec. (b)(4). Pub. L. 119–121, § 2(a), added par. (4). Subsec. (d). Pub. L. 119–121, § 2(b), added subsec. (d) and struck out former subsec. (d) which related to ways to increase and facilitate international business travel to the United States. Subsec. (f)(4). Pub. L. 119–121, § 2(c), added par. (4).

Reference

Citations & Metadata

Citation

15 U.S.C. § 9803

Title 15, Commerce and Trade

Last Updated

Oct 17, 2026

Release point: 119-121