20 U.S.C. § 1067e–1: Promotion of entry into…

Summary

The Secretary can hire an advertising firm with a proven record to run a campaign, if funds are provided, to get more young Americans into science, technology, engineering, and math (STEM) fields. The campaign must study kids’ and teens’ attitudes, find what encourages or discourages students from choosing STEM, look at what limits participation of groups now underrepresented (including Latinos, African‑Americans, and women), and use that research to create ads that start early. The campaign must use age‑right messages beginning in elementary school and tie STEM careers to serving one’s country. It must make special efforts aimed at Hispanic Americans, African Americans, Native Americans, students with disabilities, and women, and tailor messages for each group. It should use many kinds of media with a focus on TV. It must also try to recruit current STEM professionals into K–12 teaching through targeted ads.

Title 20, §1067e–1

Education, Source: USLM XML via OLRC

(a)Authority to contract, subject to appropriations

The Secretary is authorized to enter into a contract with a firm with a demonstrated record of success in advertising to implement a campaign to expand the population of qualified individuals in science, technology, engineering, and mathematics fields (referred to in this section as “STEM fields”) by encouraging young Americans to enter such fields.

(b)Design of campaign

The campaign under this section shall be designed to enhance the image of education and professions in the STEM fields and promote participation in the STEM fields, and may include—

(1)monitoring trends in youths’ attitudes toward pursuing education and professions in the STEM fields and their propensity toward entering the STEM fields;

(2)determining what factors contribute to encouraging and discouraging Americans from pursuing study in STEM fields and entering the STEM fields professionally;

(3)determining what specific factors limit the participation of groups currently underrepresented in STEM fields, including Latinos, African-Americans, and women; and

(4)drawing from the market research performed under this section and implementing an advertising campaign to encourage young Americans to take up studies in STEM fields, beginning at an early age.

(c)Required components

The campaign under this section shall—

(1)include components that focus tailored messages on appropriate age groups, starting with elementary school students; and

(2)link participation in the STEM fields to the concept of service to one’s country, so that young people will be encouraged to enter the STEM fields in order fulfill the obligation to be of service to their country.

(d)Priority

The campaign under this section shall hold as a high priority making specific appeals to Hispanic Americans, African Americans, Native Americans, students with disabilities, and women, who are currently underrepresented in the STEM fields, in order to increase their numbers in the STEM fields, and shall tailor recruitment efforts to each specific group.

(e)Use of variety of media

The campaign under this section shall make use of a variety of media, with an emphasis on television advertising, to reach its intended audience.

(f)Teaching

The campaign under this section shall include a narrowly focused effort to attract current professionals in the STEM fields, through advertising in mediums likely to reach that specific group, into teaching in a STEM field in elementary schools and secondary schools.

Editorial Notes

Prior Provisions

A prior section 356 of Pub. L. 89–329 was renumbered section 395 and is classified to section 1068d of this title.

§1067e–1 Promotion of Entry Into Stem Fields

Summary

Title 20, §1067e–1

Notes & Related Subsidiaries

Editorial Notes

Prior Provisions

Citations & Metadata