All Roll Calls
Yes: 112 • No: 17
WisconsinAB10342025-2026 Wisconsin Legislature (Biennial Session)HouseWALLET
An Act to amend 20.285 (1) (gj); to create 20.285 (1) (cj), 20.285 (1) (ck), 20.285 (1) (cL) and 36.11 (12) of the statutes; Relating to: name, image, and likeness rights for University of Wisconsin System student athletes; maintenance costs for University of Wisconsin–Madison intercollegiate athletic facilities; and making an appropriation. (FE)
Sponsored By: Alex Dallman (Republican), Scott Krug (Republican), Paul Tittl (Republican)
Became Law
Colleges and universitiesUniversity of Wisconsin -- AthleticsUniversity of Wisconsin -- Green BayUniversity of Wisconsin -- MadisonUniversity of Wisconsin -- MilwaukeeUniversity of Wisconsin -- Regents
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Bill Overview
Analyzed Economic Effects
3 provisions identified: 0 benefits, 0 costs, 3 mixed.
NIL rights and rules for UW athletes
UW athletes can be paid for use of their name, image, and likeness under board-approved agreements. UW cannot ban NIL activity when you are not in official team activities, and cannot ban you from hiring an agent or attorney. You must disclose each third‑party NIL deal to the board or school before you sign it. You cannot sign deals that pay for athletic performance or to promote tobacco, vaping, alcohol, gambling, banned athletic substances, illegal drugs, illegal activity, or that conflict with school or board policies. Getting paid for NIL does not make you an employee of the UW System.
UW partnerships and privacy for NIL deals
The Board of Regents may partner with outside groups to build and manage NIL opportunities and program revenue. The Board cannot use state general purpose revenue to create or support NIL opportunities; it must rely on non‑GPR or private funding. Some NIL agreement terms and certain athletic revenue records are not open to public inspection when competitive reasons require and secrecy is maintained. Payments by a separate legal entity are not acts of the Board. NIL payments are not treated as grants under the statute.
State funding for UW athletic facilities
The state provides $14.6 million in FY2025‑26 and $14.6 million in FY2026‑27 to pay principal and interest for maintenance of UW–Madison intercollegiate athletic facilities. It also provides $200,000 in FY2025‑26 and $200,000 in FY2026‑27 for UW–Milwaukee’s Klotsche Center maintenance. It provides $200,000 in FY2025‑26 and $200,000 in FY2026‑27 for UW–Green Bay’s soccer complex maintenance. For projects authorized on or after July 1, 2001, 40% of UW–Madison athletic maintenance principal and interest must be paid from the self‑amortizing facilities appropriation.
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Sponsors & Cosponsors
Sponsors
Alex Dallman
Republican • House
Scott Krug
Republican • House
Paul Tittl
Republican • House
Cosponsors
Devin LeMahieu
Republican • Senate
David Steffen
Republican • House
Roll Call Votes
Senate vote • 3/17/2026
Read a third time and concurred in, Ayes 17, Noes 16
Yes: 17 • No: 16
House vote • 2/19/2026
Read a third time and passed, Ayes 95, Noes 1
Yes: 95 • No: 1
Actions Timeline
Partial veto placed on calendar 5-12-2026 pursuant to Joint Rule 82 (2)(a)
5/12/2026HouseFiscal estimate received
4/9/2026HousePublished 4-9-2026
4/9/2026HouseReport approved by the Governor with partial veto on 4-8-2026. 2025 Wisconsin Act 203
4/9/2026HousePresented to the Governor on 4-2-2026
4/2/2026HouseReport correctly enrolled on 3-20-2026
3/20/2026HouseLRB correction
3/20/2026HouseReceived from Senate concurred in
3/18/2026HouseOrdered immediately messaged
3/17/2026SenateRead a third time and concurred in, Ayes 17, Noes 16
3/17/2026SenateRules suspended to give bill its third reading
3/17/2026SenateOrdered to a third reading
3/17/2026SenateRead a second time
3/17/2026SenatePlaced on calendar 3-17-2026 pursuant to Senate Rule 18(1)
3/16/2026SenateAvailable for scheduling
3/11/2026SenateReport concurrence recommended by Joint Committee on Finance, Ayes 8, Noes 5
3/11/2026SenateExecutive action taken
3/11/2026SenateWithdrawn from committee on Senate Organization and rereferred to joint committee on Finance pursuant to Senate Rule 46(2)(c)
3/11/2026SenateAvailable for scheduling
3/11/2026SenateReport concurrence recommended by Committee on Government Operations, Labor and Economic Development, Ayes 3, Noes 2
3/11/2026SenateExecutive action taken
3/11/2026SenateFiscal estimate received
3/6/2026SenatePublic hearing held
3/3/2026SenateRead first time and referred to committee on Government Operations, Labor and Economic Development
2/26/2026SenateReceived from Assembly
2/23/2026Senate
Bill Text
Assembly Amendment 1
2/19/2026
Bill Text
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