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119-hr-10905119th CongressWALLET

No Personal Data in Grocery Pricing Act

Sponsored By: Representative Vindman, Eugene Simon [D-VA-7]

Introduced

Summary

Ban on personalized and biometric-based grocery pricing. This bill would bar individualized pricing, the use of facial recognition or other biometric data, and dynamic pricing at large grocery stores and their online platforms.

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Bill Overview

Analyzed Economic Effects

2 provisions identified: 2 benefits, 0 costs, 0 mixed.

Ban on personalized grocery pricing

If enacted, the bill would prohibit covered grocery operators from using personal data to set, change, or offer an item's price. It would ban individualized pricing, dynamic pricing, and the use of facial recognition or other biometric data for prices. A covered store would be a retail food store with at least 15,000 square feet of sales space. Permitted practices would include coupons, voluntary loyalty or membership discounts, public group discounts, broad markdowns available to all shoppers, refunds for service problems, and disclosed delivery or pickup fees under conditions. These rules would take effect one year after enactment.

Enforcement and state price rules

If enacted, the bill would make violations unfair or deceptive acts under the Federal Trade Commission Act and give the FTC enforcement powers. The FTC could write rules to clarify terms and identify evasive practices, but it could not allow conduct the bill bans. A State attorney general could sue in federal court for residents after notifying the FTC and sharing the complaint. States could seek injunctions, restitution, or damages, but generally could not bring overlapping suits when the FTC has a pending action. These enforcement rules would start one year after enactment.

Sponsors & CoSponsors

Sponsor

Vindman, Eugene Simon [D-VA-7]

VA • D

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

No roll call votes available for this bill.

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