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119-hr-7500119th CongressWALLET

Responsible Firearms Marketing Act

Sponsored By: Representative Kelly, Robin L. [D-IL-2]

Introduced

Summary

Directs the Federal Trade Commission to study and regulate firearm advertising and marketing. The bill would force a federal review of firearm ads and create rules banning unfair or deceptive marketing, with special attention to youth-targeted messages and semiautomatic assault weapons marketing.

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  • Manufacturers, dealers, and importers would face new FTC rules that prohibit unfair or deceptive firearm advertising and marketing and would be subject to FTC enforcement and penalties under the FTC Act.
  • Parents and teens would be the focus of the study because the FTC must consider materials designed to appeal to people under 18 and ads that imply or encourage illegal use.
  • Regulators and Congress would get a study and recommendations within 2 years, and the FTC would have up to 18 months after that report to write binding regulations under the Administrative Procedure Act.

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Bill Overview

Analyzed Economic Effects

1 provisions identified: 1 benefits, 0 costs, 0 mixed.

New FTC rules on firearm advertising

This bill would require the Federal Trade Commission to study how firearms are advertised and marketed. The FTC would have to report to Congress within 2 years and could collect information exempt from the Paperwork Reduction Act. Within 18 months after that report, the FTC would write rules banning unfair or deceptive firearm ads by manufacturers, dealers, and importers. The rules must cover ads that may appeal to people under 18, ads that imply or encourage illegal use, and ads about semiautomatic assault weapons. Violations would be enforced like other FTC Act violations and could carry penalties.

Sponsors & CoSponsors

Sponsor

Kelly, Robin L. [D-IL-2]

IL • D

Cosponsors

  • Rep. Beatty, Joyce [D-OH-3]

    OH • D

    Sponsored 2/11/2026

  • Rep. Brown, Shontel M. [D-OH-11]

    OH • D

    Sponsored 2/11/2026

  • Rep. Carbajal, Salud O. [D-CA-24]

    CA • D

    Sponsored 2/11/2026

  • Rep. Davis, Danny K. [D-IL-7]

    IL • D

    Sponsored 2/11/2026

  • Rep. Johnson, Henry C. "Hank" [D-GA-4]

    GA • D

    Sponsored 2/11/2026

  • Rep. Krishnamoorthi, Raja [D-IL-8]

    IL • D

    Sponsored 2/11/2026

  • Del. Norton, Eleanor Holmes [D-DC-At Large]

    DC • D

    Sponsored 2/11/2026

  • Rep. Castor, Kathy [D-FL-14]

    FL • D

    Sponsored 2/11/2026

  • Rep. Garcia, Sylvia R. [D-TX-29]

    TX • D

    Sponsored 2/11/2026

  • Rep. Simon, Lateefah [D-CA-12]

    CA • D

    Sponsored 2/11/2026

  • Rep. Salinas, Andrea [D-OR-6]

    OR • D

    Sponsored 2/11/2026

  • Rep. Dean, Madeleine [D-PA-4]

    PA • D

    Sponsored 2/11/2026

  • Rep. Frost, Maxwell [D-FL-10]

    FL • D

    Sponsored 2/11/2026

  • Rep. Goldman, Daniel S. [D-NY-10]

    NY • D

    Sponsored 2/11/2026

  • Rep. Kennedy, Timothy M. [D-NY-26]

    NY • D

    Sponsored 2/11/2026

  • Rep. McClellan, Jennifer L. [D-VA-4]

    VA • D

    Sponsored 2/23/2026

  • Rep. Tlaib, Rashida [D-MI-12]

    MI • D

    Sponsored 2/23/2026

Roll Call Votes

No roll call votes available for this bill.

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