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119-s-2154119th CongressWALLET
Protecting Kids from Gun Marketing Act
Sponsored By: Senator Markey, Edward J. [D-MA]
Introduced
Summary
Would prohibit marketing firearms and related products to minors. It would direct the Federal Trade Commission to issue rules within one year banning advertising or promotions designed, intended, or that reasonably appear attractive to individuals under 18.
Show full summary
- Families and minors: Reduces exposure of children under 18 to gun marketing. The FTC must weigh use of cartoons, branded merchandise, kid-sized features, images of minors, youth-targeted audiences, and gift promotions when judging appeal to minors.
- Manufacturers and sellers: Bars marketing tactics deemed attractive to minors. Manufacturers, dealers, and importers would face FTC enforcement and be subject to penalties if they violate the rule.
- Enforcement and accountability: Gives the FTC rulemaking and enforcement authority, allows state attorneys general to sue in federal court for injunctions and damages, and creates a private right of action for individuals. The law also requires a report to Congress within 60 days of the final rule and biennial enforcement reports.
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Bill Overview
Analyzed Economic Effects
2 provisions identified: 1 benefits, 0 costs, 1 mixed.
Ban on gun ads aimed at kids
If enacted, the FTC would have up to one year to write rules banning firearm marketing that targets anyone under 18. The rules would bar ads that are designed, intended, or reasonably appear attractive to minors. Examples include cartoons or memes that appeal to kids, kid-sized features or designs, images of minors handling guns, branded toys or clothing given to children, and ads aimed mostly at child audiences. The rules would apply to manufacturers, dealers, importers, and their agents.
New enforcement and private lawsuits
If enacted, violating the FTC marketing rules would be treated as an unfair or deceptive practice the FTC can enforce. Individuals could sue companies in federal court for violations and seek damages, lawyers' and expert fees, and other relief. State attorneys general could also sue on behalf of residents, subject to notice rules. The FTC would need to send Congress an enforcement plan within 60 days of final rules and start biennial enforcement reports beginning 1 year after enactment.
Sponsors & CoSponsors
Sponsor
Markey, Edward J. [D-MA]
MA • D
Cosponsors
Sen. Murphy, Christopher [D-CT]
CT • D
Sponsored 6/24/2025
Sen. Schumer, Charles E. [D-NY]
NY • D
Sponsored 6/24/2025
Sen. Durbin, Richard J. [D-IL]
IL • D
Sponsored 6/24/2025
Sen. Warren, Elizabeth [D-MA]
MA • D
Sponsored 6/24/2025
Sen. Padilla, Alex [D-CA]
CA • D
Sponsored 6/24/2025
Sen. Reed, Jack [D-RI]
RI • D
Sponsored 6/24/2025
Sen. Kaine, Tim [D-VA]
VA • D
Sponsored 6/24/2025
Sen. Heinrich, Martin [D-NM]
NM • D
Sponsored 6/24/2025
Sen. Booker, Cory A. [D-NJ]
NJ • D
Sponsored 6/24/2025
Sen. Whitehouse, Sheldon [D-RI]
RI • D
Sponsored 6/24/2025
Sen. Welch, Peter [D-VT]
VT • D
Sponsored 6/24/2025
Sen. Blumenthal, Richard [D-CT]
CT • D
Sponsored 6/24/2025
Sen. Hirono, Mazie K. [D-HI]
HI • D
Sponsored 6/24/2025
Sen. Duckworth, Tammy [D-IL]
IL • D
Sponsored 6/24/2025
Sen. Kim, Andy [D-NJ]
NJ • D
Sponsored 7/30/2025
Roll Call Votes
No roll call votes available for this bill.
View on Congress.gov