Responsible Firearms Marketing Act

Limits on deceptive gun advertising

This bill would make the Federal Trade Commission study and then ban unfair or deceptive firearms ads. The FTC would study firearm advertising and report to Congress within 2 years. The FTC would then write rules, within 18 months after that report, banning deceptive or unfair marketing by firearm makers, dealers, and importers. The rules would specifically cover ads aimed at people under 18, ads that imply illegal use, and advertising for semiautomatic assault weapons. The study could collect information without following the Paperwork Reduction Act. Breaking the new rules would be treated as an unfair or deceptive act under the FTC Act, and the FTC would use its usual enforcement powers and penalties.