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119-s-414119th CongressWALLET

ADS for Mental Health Services Act

Sponsored By: Senator Sullivan, Dan [R-AK]

Passed Senate

Summary

Requires large digital platforms to report annually to the Federal Trade Commission on mental‑health public service advertisements. The bill defines which platforms and which ads qualify and sets what must be reported and summarized for Congress.

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  • Platforms with more than 100 million unique monthly users that host user‑generated content and earn advertising revenue would submit annual reports to the Federal Trade Commission. Reports must include the number and percentage of ads that are public service advertisements and the estimated dollar value of those ads.
  • The Federal Trade Commission would compile submissions and provide a public summary to the Senate Commerce Committee and the House Energy and Commerce Committee within 180 days of receiving reports and every year after.
  • Reports must show how many ads focus on local or regional mental and behavioral health resources, how many promote free services, and describe how each ad meets the law's definition tied to resources approved by the Substance Abuse and Mental Health Services Administration (SAMHSA).
  • Reporting must comply with applicable privacy and data security laws.
  • The law would expire 5 years after enactment.

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Bill Overview

Analyzed Economic Effects

2 provisions identified: 1 benefits, 0 costs, 1 mixed.

Which platforms and ads are covered

The rules would apply only to very large platforms. A covered platform would earn ad revenue and mainly host user content. It would have over 100,000,000 unique monthly users or visitors. A user would be someone who registers or creates a profile. A public service ad would be served free, without payment. It would promote mental or behavioral health resources. Local or regional resources would need SAMHSA approval. The ad would be relevant and accessible to its audience. All existing privacy and data security laws would still apply.

Yearly reports on mental health ads by big platforms

Very large platforms would file a yearly report to the FTC. The first report would be due within one year. Each report would cover the prior 12 months. It would list how many ads were public service ads. It would show their share of all ads. It would estimate the dollar value of those ads. It would count ads about local or regional resources. It would count ads that promote free resources. It would explain how the ads meet the bill’s definition. After getting these reports, the FTC would post a public summary. The FTC would also send it to two named committees within 180 days. These duties would end five years after enactment.

Sponsors & CoSponsors

Sponsor

Sullivan, Dan [R-AK]

AK • R

Cosponsors

  • Sen. Peters, Gary C. [D-MI]

    MI • D

    Sponsored 2/5/2025

Roll Call Votes

No roll call votes available for this bill.

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