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119-s-589119th CongressWALLET

SAD Act

Sponsored By: Senator Warren, Elizabeth [D-MA]

Introduced

Summary

Prohibits deceptive advertising for reproductive health services. This bill would make it illegal to mislead people about offering contraception or abortion services or about having licensed medical staff, and it would give the Federal Trade Commission authority to enforce the rule.

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  • People seeking care: The bill targets ads that misrepresent services so that people looking for abortion or contraception would have legal recourse if misled. It notes harms that fall disproportionately on lower-income people and communities of color.
  • Organizations that advertise: Any person or entity that falsely claims to provide or refer for abortion or contraception, or to employ licensed medical personnel, could face civil penalties up to the greater of $100,000 (adjusted annually for inflation) or 50% of the ultimate parent entity's prior 12-month revenue.
  • Federal enforcement and oversight: The FTC would write regulations to implement the ban, could bring civil lawsuits for injunctions, restitution, damages, and civil penalties, and would report to Congress starting one year after enactment and then every two years thereafter.

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Bill Overview

Analyzed Economic Effects

2 provisions identified: 1 benefits, 1 costs, 0 mixed.

Ban on deceptive reproductive ads

If enacted, the bill would make deceptive ads about reproductive health services illegal. It would ban false claims about offering contraception, abortion, referrals, or access to licensed medical staff. The FTC would be able to write rules to carry out the ban. The FTC would report to Congress starting one year after enactment, then every two years, on enforcement and rules.

Higher penalties for deceptive reproductive ads

If enacted, the FTC could treat violations as unfair or deceptive acts and sue in federal court. The FTC could get injunctions, restitution, and other relief for harmed consumers. Civil penalties would be the greater of $100,000 (adjusted for inflation) or 50% of the ultimate parent's prior 12-month revenue for each violation. The FTC would inform the Attorney General and could litigate in its own name.

Sponsors & CoSponsors

Sponsor

Warren, Elizabeth [D-MA]

MA • D

Cosponsors

  • Sen. Merkley, Jeff [D-OR]

    OR • D

    Sponsored 2/13/2025

  • Sen. Murray, Patty [D-WA]

    WA • D

    Sponsored 2/13/2025

  • Sen. Sanders, Bernard [I-VT]

    VT • I

    Sponsored 2/13/2025

  • Sen. Welch, Peter [D-VT]

    VT • D

    Sponsored 2/13/2025

  • Sen. Wyden, Ron [D-OR]

    OR • D

    Sponsored 2/13/2025

  • Sen. Blumenthal, Richard [D-CT]

    CT • D

    Sponsored 2/13/2025

  • Sen. Hirono, Mazie K. [D-HI]

    HI • D

    Sponsored 2/13/2025

  • Sen. Booker, Cory A. [D-NJ]

    NJ • D

    Sponsored 2/13/2025

  • Sen. Markey, Edward J. [D-MA]

    MA • D

    Sponsored 2/13/2025

  • Sen. Cortez Masto, Catherine [D-NV]

    NV • D

    Sponsored 2/13/2025

  • Sen. Durbin, Richard J. [D-IL]

    IL • D

    Sponsored 2/13/2025

  • Sen. Warner, Mark R. [D-VA]

    VA • D

    Sponsored 7/23/2025

Roll Call Votes

No roll call votes available for this bill.

View on Congress.gov
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