COOL Online Act
Sponsored By: Representative Gimenez, Carlos A. [R-FL-28]
In Committee
Summary
Mandatory country-of-origin and seller-location disclosure for most foreign-made products sold online. This bill would require internet product listings to show where a product is made and where the seller is based, tying those disclosures to existing federal labeling rules.
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- Shoppers would see the product's country of origin and the seller's principal place of business in online descriptions for goods that must be marked under federal law.
- Manufacturers, importers, distributors, sellers, and private-label brands would have to provide origin and seller-location information to retailers, while retailers get a safe harbor if they post information supplied by third parties and small sellers with under $20,000 in annual sales and fewer than 200 discrete sales are excluded.
- The Federal Trade Commission would enforce violations as unfair or deceptive acts, and must coordinate with U.S. Customs and Border Protection and the Department of Agriculture through a published agreement within six months, with the disclosure rule taking effect 12 months after that publication.
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Bill Overview
Analyzed Economic Effects
4 provisions identified: 2 benefits, 0 costs, 2 mixed.
Online country and seller labels
If enacted, products that must be marked under the Tariff Act would not be sold or advertised online unless the product page clearly shows the country of origin. Multi-sourced products would list all countries of origin. The product page would also show the country where the seller has its principal place of business. Manufacturers, importers, distributors, sellers, suppliers, or private labelers would need to give this information to the retailer. Certain drugs not subject to section 503(b)(1) of the FD&C Act but required to be marked would need the maker's name and place of business on the internet description.
Exemptions for certain foods and sellers
If enacted, the bill would exempt several categories from the online origin rule. Covered farm commodities, inspected meat, poultry, and egg products would be exempt. Foods and drugs under FDA jurisdiction would be exempt. Used or previously owned items would be exempt. Small sellers with under $20,000 in yearly sales and fewer than 200 discrete sales would be exempt.
Retailer safe harbor and agency powers
If enacted, a retailer or marketplace seller would not be liable if they relied in good faith on country-of-origin information provided by a third party and promptly removed false listings after notice. A retailer would meet the disclosure rule if the product page includes the country and seller information provided by a third party. The bill would also say it does not limit USDA, FDA, or CBP authority under other laws.
Agency coordination and delayed start
If enacted, the FTC, CBP, and USDA would have to enter into and publish an agreement within 6 months after enactment to guide consistent implementation. The online-disclosure rules would not take effect until 12 months after that agreement is published. This gives agencies time to coordinate and delays when sellers must comply and when consumers get the new online labels.
Sponsors & CoSponsors
Sponsor
Gimenez, Carlos A. [R-FL-28]
FL • R
Cosponsors
Rep. Norcross, Donald [D-NJ-1]
NJ • D
Sponsored 5/29/2026
Roll Call Votes
No roll call votes available for this bill.
View on Congress.gov