2025-18879Rule

Uncle Sam Toasts New Tryon Foothills Wine Region in NC

Published Date: 9/29/2025

Rule

Summary

The Tryon Foothills in Polk County, North Carolina, just got its own official wine region! This new American Viticultural Area (AVA) helps local winemakers proudly label their wines with a special place name, making it easier for wine lovers to find unique bottles. This change starts now and doesn’t cost wineries extra—it’s all about celebrating local flavor and boosting the wine scene.

Analyzed Economic Effects

2 provisions identified: 2 benefits, 0 costs, 0 mixed.

Tryon Foothills AVA Established

The Alcohol and Tobacco Tax and Trade Bureau established the approximately 176-square-mile "Tryon Foothills" American Viticultural Area in Polk County, North Carolina. Wineries and vintners in that area can now use the Tryon Foothills place name on their wine labels, and the document states this change starts now and does not cost wineries extra.

Consumers Gain Clearer Wine Origin Labels

You can more easily identify wines from the new Tryon Foothills AVA, an approximately 176-square-mile area in Polk County, North Carolina, because TTB established the AVA to help consumers better identify wines they may purchase. The AVA is not located within or containing any other established viticultural area.

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Key Dates

Published Date
Rule Effective
9/29/2025
10/29/2025

Department and Agencies

Department
Independent Agency
Agency
Treasury Department
Alcohol and Tobacco Tax and Trade Bureau
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