ArkansasSB4052025 Regular SessionSenate

TO AMEND THE ONLINE MARKETPLACE CONSUMER INFORM ACT.

Sponsored By: Jonathan Dismang (Republican), John Maddox (Republican)

Enacted

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Bill Overview

Analyzed Economic Effects

3 provisions identified: 1 benefits, 0 costs, 2 mixed.

More online platforms must check sellers

Arkansas's law covers consumer-facing online platforms that host at least one third-party seller. Covered platforms support U.S. consumer-product sales, purchases, payments, storage, shipping, or delivery. Marketplaces must check that required seller information is valid, belongs to the seller or their representative, and is not stolen or falsified. They can use identity-checking systems or combine two-factor authentication, public-record searches, and government identification. Information in a valid government tax document is treated as verified on its issue date.

Buyers get seller details with exceptions

Marketplaces must clearly show details for sellers with at least $20,000 in yearly gross revenue on that marketplace. Details include the seller's name, physical address, contact information, and applicable tax identification number; a marketplace operating name is allowed. These details appear on listings, in order confirmations or other post-purchase messages, and in account purchase histories, including through links. Marketplaces can replace phone or email details with direct messages they can monitor for fraud, abuse, or spam. Sellers without business addresses or using home addresses or personal phones can receive limited disclosure while remaining reachable. False claims or unanswered buyer inquiries require full disclosure within 10 business days after notice, up from three. Sellers no longer disclose whether they manufacture, import, or resell products; extra disclosures must be necessary to prevent evasion. Listings must prominently offer electronic or phone reporting of suspicious activity and encourage reports. Marketplaces that store, distribute, or fulfill orders must identify a different high-volume seller that supplied the product.

Online sellers get longer compliance deadlines

High-volume sellers have 10 days, instead of 24 hours, to submit required information after reaching $20,000 in yearly marketplace revenue. They must provide bank details—or a payee name without a bank account—contact details, and a tax identification number. Individuals provide their name; businesses provide a representative's government photo ID or government records showing the business name and address. Sellers also need working email and phone details, but no longer report whether they sell on other websites. Marketplaces must be able to obtain bank or payee details held by contractors within three business days. Marketplaces now have 10 days, up from three, to verify submitted information or changes. At least annually, sellers receive notice to electronically confirm or update their information within 10 days, also up from three. Missing that deadline requires suspension until the seller responds and the marketplace verifies the information.

Sponsors & Cosponsors

Sponsors

  • Jonathan Dismang

    Republican • Senate

  • John Maddox

    Republican • House

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 115 • No: 6

House vote • 4/7/2025

House Vote - Monday, April 7, 2025 8:44:17 PM

Yes: 83 • No: 6 • Other: 5

Senate vote • 3/17/2025

Senate Vote - Monday, March 17, 2025 2:59:19 PM

Yes: 32 • No: 0 • Other: 1

Actions Timeline

  1. Notification that SB405 is now Act 555

    4/14/2025Senate
  2. DELIVERED TO GOVERNOR.

    4/9/2025Senate
  3. Reported correctly enrolled and ordered delivered to the Governor.

    4/9/2025Senate
  4. ORDERED ENROLLED

    4/8/2025Senate
  5. Returned from the House as passed.

    4/8/2025Senate
  6. Returned to the Senate as passed.

    4/8/2025House
  7. Read the third time and passed and ordered transmitted to the Senate.

    4/7/2025House
  8. Returned by the Committee Do Pass

    4/2/2025House
  9. Read the first time, rules suspended, read the second time and referred to the Committee on INSURANCE & COMMERCE- HOUSE

    3/17/2025House
  10. RECEIVED FROM THE SENATE

    3/17/2025House
  11. Ordered immediately transmitted to the House.

    3/17/2025Senate
  12. Read the third time and passed.

    3/17/2025Senate
  13. Returned by the Committee, with the recommendation that it Do Pass

    3/13/2025Senate
  14. Read first time, rules suspended, read second time, referred to INSURANCE & COMMERCE - SENATE

    3/10/2025Senate
  15. Filed

    3/7/2025Senate

Bill Text

  • SB405 - Introduced

    3/7/2025

  • Act Version

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