CaliforniaAB 3442025-2026 Regular SessionHouseWALLET

Alcoholic beverages: beer price posting and marketing regulations: definitions.

Sponsored By: Avelino Valencia (Democratic)

Signed by Governor

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Bill Overview

Analyzed Economic Effects

4 provisions identified: 0 benefits, 0 costs, 4 mixed.

Fast money arbitration with firm deadlines

If no agreement is reached within 30 days after notice, either side must start arbitration within 40 days. Arbitration happens in California with a qualified private provider. The parties try to pick an arbitrator; if they cannot, the provider picks one. Each side pays 50% of direct arbitration fees and pays its own lawyers and experts. Within 20 days, parties exchange nonprivileged documents and witness lists; within 45 days, expert names and reports; up to 90 days, limited third‑party discovery and wholesalers’ depositions; no discovery is allowed against a beer manufacturer. The hearing must finish within 180 days, and the decision is due within 15 days after the hearing. Awards are money only; no orders to act or stop. A party that does not participate waives its rights. A court appeal must be filed within 10 business days after the award is served.

Negotiate payout as wholesaler keeps selling

The successor’s designee must negotiate in good faith with the existing wholesaler to set fair market value for canceled distribution rights. If they agree on a value, the successor pays that amount. Until payment or an arbitration award is paid, the wholesaler must keep distributing the product at least as before, and both sides must act in good faith on supply. Parties can still make voluntary, good‑faith settlements at any time after notice.

Pay within 10 days or lose award

After a settlement or award, payment must arrive within 10 business days unless a court appeal is filed. If payment is late and no appeal is filed, the existing wholesaler stays the distributor in its territory. The wholesaler then loses the right to the settlement or award.

Notice and rules for beer brand transfers

This law covers when someone buys rights to make, import, or distribute a beer brand and cancels a wholesaler’s rights. The successor and any designee must follow these rules. The successor must send certified mail notice of the planned cancelation and list the designee’s contact info. The law defines who counts as a successor, wholesaler, product, and what “acquire” and “cancel” mean.

Sponsors & Cosponsors

Sponsor

  • Avelino Valencia

    Democratic • House

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 162 • No: 0

Senate vote 9/2/2025

Item 205 — Senate SFLOOR

Yes: 40 • No: 0

legislature vote 6/10/2025

Vote in CS48

Yes: 14 • No: 0

House vote 5/19/2025

Item 9 — Assembly AFLOOR

Yes: 75 • No: 0

legislature vote 4/9/2025

Vote in CX25

Yes: 14 • No: 0

legislature vote 3/19/2025

Vote in CX07

Yes: 19 • No: 0

Actions Timeline

  1. Chaptered by Secretary of State - Chapter 360, Statutes of 2025.

    10/6/2025Senate
  2. Approved by the Governor.

    10/6/2025legislature
  3. Enrolled and presented to the Governor at 3 p.m.

    9/9/2025legislature
  4. In Assembly. Ordered to Engrossing and Enrolling.

    9/2/2025House
  5. Read third time. Passed. Ordered to the Assembly. (Ayes 40. Noes 0. Page 2412.).

    9/2/2025Senate
  6. Read second time. Ordered to third reading.

    6/24/2025Senate
  7. From committee: Be ordered to second reading pursuant to Senate Rule 28.8.

    6/23/2025Senate
  8. From committee: Do pass and re-refer to Com. on APPR. (Ayes 14. Noes 0.) (June 10). Re-referred to Com. on APPR.

    6/10/2025Senate
  9. Referred to Com. on G.O.

    5/28/2025Senate
  10. In Senate. Read first time. To Com. on RLS. for assignment.

    5/20/2025Senate
  11. Read third time. Passed. Ordered to the Senate. (Ayes 75. Noes 0. Page 1584.)

    5/19/2025House
  12. Read third time and amended. Ordered to third reading.

    5/12/2025House
  13. Read second time. Ordered to third reading.

    4/10/2025House
  14. From committee: Do pass. (Ayes 14. Noes 0.) (April 9).

    4/9/2025House
  15. From committee: Do pass and re-refer to Com. on APPR. (Ayes 19. Noes 0.) (March 19). Re-referred to Com. on APPR.

    3/19/2025House
  16. Re-referred to Com. on G.O.

    3/10/2025House
  17. From committee chair, with author's amendments: Amend, and re-refer to Com. on G.O. Read second time and amended.

    3/6/2025House
  18. Referred to Com. on G.O.

    2/10/2025House
  19. From printer. May be heard in committee March 1.

    1/30/2025House
  20. Read first time. To print.

    1/29/2025House

Bill Text

  • Chaptered

    10/6/2025

  • Enrolled

    9/4/2025

  • Amended Assembly

    5/12/2025

  • Amended Assembly

    3/6/2025

  • Introduced

    1/29/2025

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