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CaliforniaSB 5762025-2026 Regular SessionSenateWALLET

Video streaming services: commercial advertisements.

Sponsored By: Thomas Umberg (Democratic)

Signed by Governor

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Bill Overview

Analyzed Economic Effects

2 provisions identified: 1 benefits, 1 costs, 0 mixed.

Streaming ads cannot be louder

Beginning July 1, 2026, streaming services that serve Californians must keep ad audio no louder than the show. The rule follows FCC CALM Act standards. It covers services that send video to you over the internet. It does not cover broadcast TV, cable, or ad-free services. This helps stop sudden loud ads.

No private lawsuits over loud ads

This chapter does not create a private right to sue. You cannot bring a civil lawsuit under these streaming ad rules. Other laws that already allow suits still apply.

Sponsors & Cosponsors

Sponsor

  • Thomas Umberg

    Democratic • Senate

Cosponsors

  • Roger Niello

    Republican • Senate

Roll Call Votes

All Roll Calls

Yes: 174 • No: 0

Senate vote • 9/10/2025

Item 19 — Senate SFLOOR

Yes: 40 • No: 0

House vote • 9/4/2025

Item 57 — Assembly AFLOOR

Yes: 71 • No: 0

legislature vote • 6/24/2025

Vote in CX32

Yes: 14 • No: 0

Senate vote • 5/28/2025

Item 77 — Senate SFLOOR

Yes: 38 • No: 0

legislature vote • 4/28/2025

Vote in CS42

Yes: 11 • No: 0

Actions Timeline

  1. Chaptered by Secretary of State. Chapter 336, Statutes of 2025.

    10/6/2025Senate

  2. Approved by the Governor.

    10/6/2025legislature

  3. Enrolled and presented to the Governor at 11 a.m.

    9/22/2025legislature

  4. Assembly amendments concurred in. (Ayes 40. Noes 0. Page 2828.) Ordered to engrossing and enrolling.

    9/10/2025Senate

  5. In Senate. Concurrence in Assembly amendments pending.

    9/4/2025Senate

  6. Read third time. Passed. (Ayes 71. Noes 0. Page 2928.) Ordered to the Senate.

    9/4/2025House

  7. Ordered to third reading.

    8/25/2025House

  8. Read third time and amended.

    8/25/2025House

  9. Ordered to third reading.

    7/10/2025House

  10. Read third time and amended.

    7/10/2025House

  11. Read second time. Ordered to third reading.

    6/26/2025House

  12. From committee: Do pass. (Ayes 14. Noes 0.) (June 24).

    6/25/2025House

  13. Referred to Com. on P. & C.P.

    6/5/2025House

  14. In Assembly. Read first time. Held at Desk.

    5/28/2025House

  15. Read third time. Passed. (Ayes 38. Noes 0. Page 1271.) Ordered to the Assembly.

    5/28/2025Senate

  16. Read second time. Ordered to third reading.

    5/12/2025Senate

  17. Ordered to second reading.

    5/8/2025Senate

  18. Read third time and amended.

    5/8/2025Senate

  19. Read second time. Ordered to third reading.

    4/29/2025Senate

  20. From committee: Do pass. (Ayes 11. Noes 0. Page 917.) (April 28).

    4/28/2025Senate

  21. Set for hearing April 28.

    3/18/2025Senate

  22. Referred to Com. on B. P. & E.D.

    3/5/2025Senate

  23. From printer. May be acted upon on or after March 23.

    2/21/2025Senate

  24. Introduced. Read first time. To Com. on RLS. for assignment. To print.

    2/20/2025Senate

Bill Text

  • Chaptered

    10/6/2025

    HTML

  • Enrolled

    9/13/2025

    HTML

  • Amended Assembly

    8/25/2025

    HTML

  • Amended Assembly

    7/10/2025

    HTML

  • Amended Senate

    5/8/2025

    HTML

  • Introduced

    2/20/2025

    HTML

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