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CaliforniaSB 6832025-2026 Regular SessionSenateWALLET

Marriage.

Sponsored By: Dave Cortese (Democratic)

Signed by Governor

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Bill Overview

Analyzed Economic Effects

3 provisions identified: 1 benefits, 1 costs, 1 mixed.

Damages and fast takedowns for misuse

The law lets you sue when someone knowingly uses your name, voice, signature, photo, likeness, or a digital replica without consent. You can get the greater of $750 or your actual losses, plus profits tied to the use. You can show gross revenue from the use; the other side can deduct expenses. Courts may add punitive damages and award attorney’s fees to the winner. You can also ask a court to order removal, and the removal must be finished within two business days of service unless the order sets a different deadline. A photo can be a still image, video, or live broadcast where you are readily identifiable, and using a commercial medium is not automatically allowed just because it has ads. These remedies stack with other legal remedies.

Limits and exceptions for name and image claims

Consent is not required for uses tied to news, public affairs, sports, or political campaigns. Owners or employees of newspapers, TV, radio, cable, billboards, and similar media are not liable for offending ads unless they knew about the unauthorized use. If an employee’s image in an ad is only incidental and not essential to the ad’s purpose, the law presumes the employer did not knowingly violate consent. That presumption can be challenged with evidence.

Which version applies with Senate Bill 11

This law includes a timing rule with Senate Bill 11. Section 1.5 takes effect only if both laws are enacted and effective on or before January 1, 2026, both amend Civil Code section 3344, and this bill is enacted after Senate Bill 11. If all three are true, Section 1.5 replaces Section 1. If not, Section 1 remains in effect.

Sponsors & Cosponsors

Sponsor

  • Dave Cortese

    Democratic • Senate

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 218 • No: 0

Senate vote • 9/11/2025

Item 69 — Senate SFLOOR

Yes: 39 • No: 0

House vote • 9/10/2025

Item 26 — Assembly AFLOOR

Yes: 76 • No: 0

legislature vote • 7/2/2025

Vote in CX25

Yes: 14 • No: 0

legislature vote • 6/24/2025

Vote in CX32

Yes: 14 • No: 0

legislature vote • 6/17/2025

Vote in CX13

Yes: 11 • No: 0

Senate vote • 5/28/2025

Item 190 — Senate SFLOOR

Yes: 38 • No: 0

legislature vote • 5/23/2025

Vote in CS61

Yes: 6 • No: 0

legislature vote • 4/28/2025

Vote in CS61

Yes: 7 • No: 0

legislature vote • 4/8/2025

Vote in CS53

Yes: 13 • No: 0

Actions Timeline

  1. Chaptered by Secretary of State. Chapter 590, Statutes of 2025.

    10/10/2025Senate

  2. Approved by the Governor.

    10/10/2025legislature

  3. Enrolled and presented to the Governor at 2 p.m.

    9/22/2025legislature

  4. Assembly amendments concurred in. (Ayes 39. Noes 0. Page 2883.) Ordered to engrossing and enrolling.

    9/11/2025Senate

  5. In Senate. Concurrence in Assembly amendments pending.

    9/10/2025Senate

  6. Read third time. Passed. (Ayes 76. Noes 0. Page 3166.) Ordered to the Senate.

    9/10/2025House

  7. Ordered to third reading.

    9/3/2025House

  8. Read third time and amended.

    9/3/2025House

  9. Read second time. Ordered to third reading.

    7/3/2025House

  10. From committee: Do pass. (Ayes 14. Noes 0.) (July 2).

    7/2/2025House

  11. From committee: Do pass and re-refer to Com. on APPR. (Ayes 14. Noes 0.) (June 24). Re-referred to Com. on APPR.

    6/25/2025House

  12. Read second time and amended. Re-referred to Com. on P. & C.P.

    6/18/2025House

  13. From committee: Do pass as amended and re-refer to Com. on P. & C.P. (Ayes 11. Noes 0.) (June 17).

    6/17/2025House

  14. Referred to Coms. on JUD., P. & C.P., and APPR.

    6/5/2025House

  15. In Assembly. Read first time. Held at Desk.

    5/28/2025House

  16. Read third time. Passed. (Ayes 38. Noes 0. Page 1293.) Ordered to the Assembly.

    5/28/2025Senate

  17. Read second time. Ordered to third reading.

    5/23/2025Senate

  18. From committee: Do pass. (Ayes 6. Noes 0. Page 1209.) (May 23).

    5/23/2025Senate

  19. Set for hearing May 23.

    5/16/2025Senate

  20. April 28 hearing: Placed on APPR. suspense file.

    4/28/2025Senate

  21. Set for hearing April 28.

    4/17/2025Senate

  22. Read second time and amended. Re-referred to Com. on APPR.

    4/10/2025Senate

  23. From committee: Do pass as amended and re-refer to Com. on APPR. (Ayes 13. Noes 0. Page 706.) (April 8).

    4/9/2025Senate

  24. Set for hearing April 8.

    4/3/2025Senate

  25. Re-referred to Coms. on JUD. and APPR.

    4/2/2025Senate

Bill Text

  • Chaptered

    10/10/2025

    HTML

  • Enrolled

    9/16/2025

    HTML

  • Amended Assembly

    9/3/2025

    HTML

  • Amended Assembly

    6/18/2025

    HTML

  • Amended Senate

    4/10/2025

    HTML

  • Amended Senate

    3/25/2025

    HTML

  • Introduced

    2/21/2025

    HTML

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