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ColoradoSB26-1742026 Regular SessionSenate

Prohibit Lead Generation Legal Marketing

Sponsored By: Dylan Roberts (Democratic), Matt Soper (Republican), Michael Carter (Democratic)

Signed by Governor

Business & Economic DevelopmentProfessions & OccupationsState Government

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Bill Overview

Analyzed Economic Effects

2 provisions identified: 1 benefits, 0 costs, 1 mixed.

Sue illegal lead sellers for $10,000

You can sue anyone who breaks the lead-generation ban. Courts can order them to stop. If you win, you get $10,000 for each violation, plus your attorney fees and costs. Violations are deceptive trade practices. The Attorney General can write rules, and prosecutors can bring related criminal charges like impersonation or fraud.

Colorado bans paying for legal leads

The law bans paying for, selling, or doing legal lead generation in Colorado. Lead generation means paying a third party for a potential client's info, including per-lead, per-case, subscriptions, or through affiliates. Traditional ads are allowed if the lawyer or firm is clearly named, like search ads, radio, TV, streaming, billboards, and directories. It does not restrict direct outreach by licensed Colorado lawyers, their clearly identified staff or vendors, or nonprofits that provide legal services. It does not ban fee-sharing among licensed lawyers that follows state rules.

Sponsors & Cosponsors

Sponsors

  • Dylan Roberts

    Democratic • Senate

  • Matt Soper

    Republican • House

  • Michael Carter

    Democratic • House

Cosponsors

  • Chad Clifford

    Democratic • House

  • Eliza Hamrick

    Democratic • House

  • Javier Mabrey

    Democratic • House

  • Jacque Phillips

    Democratic • House

  • Kenny Nguyen

    Democratic • House

  • Mandy Lindsay

    Democratic • House

  • Manny Rutinel

    Democratic • House

  • Sen. A. Benavidez

    Affiliation unavailable

  • Cathy Kipp

    Democratic • Senate

  • Jeff Bridges

    Democratic • Senate

  • James Coleman

    Democratic • Senate

  • Katie Wallace

    Democratic • Senate

  • Lisa Cutter

    Democratic • Senate

  • Lindsey Daugherty

    Democratic • Senate

  • Matt Ball

    Democratic • Senate

  • Marc Snyder

    Democratic • Senate

  • Robert Rodriguez

    Democratic • Senate

  • Tony Exum

    Democratic • Senate

Roll Call Votes

All Roll Calls

Yes: 96 • No: 19

House vote • 5/7/2026

Third reading: Bill

Yes: 51 • No: 13

House vote • 5/5/2026

Refer Senate Bill 26-174 to the Committee of the Whole.

Yes: 10 • No: 0

Senate vote • 4/30/2026

Third reading: Bill

Yes: 31 • No: 4

Senate vote • 4/27/2026

Refer Senate Bill 26-174, as amended, to the Committee of the Whole.

Yes: 4 • No: 2

Actions Timeline

  1. Governor Signed

    6/3/2026House

  2. Sent to the Governor

    5/27/2026House

  3. Signed by the President of the Senate

    5/26/2026Senate

  4. Signed by the Speaker of the House

    5/26/2026House

  5. House Third Reading Passed - No Amendments

    5/7/2026House

  6. House Second Reading Special Order - Passed - No Amendments

    5/6/2026House

  7. House Committee on Judiciary Refer Unamended to House Committee of the Whole

    5/5/2026House

  8. Senate Third Reading Passed - No Amendments

    4/30/2026Senate

  9. Introduced In House - Assigned to Judiciary

    4/30/2026House

  10. Senate Second Reading Special Order - Passed with Amendments - Committee

    4/29/2026Senate

  11. Senate Committee on Judiciary Refer Amended to Senate Committee of the Whole

    4/27/2026Senate

  12. Introduced In Senate - Assigned to Judiciary

    4/21/2026Senate

Bill Text

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