IllinoisHB5756104th General Assembly (2025–2026)House

ALGORITHMIC PRICING DISCLOSURE

Sponsored By: Maura Hirschauer

In Committee

Summary

Creates the Algorithmic Pricing Transparency Act. Provides that any person or entity that sells or offers to sell goods or services through an online platform to consumers in the State shall provide a clear and conspicuous disclosure if the baseline price for a specific consumer is personalized and generated using surveillance pricing. Provides that a consumer may opt out of surveillance pricing and a covered entity shall provide the consumer with a non-personalized baseline price for the goods or services. Prohibits a covered entity from using specified personal information to generate algorithmic pricing. Provides that price changes that are the result of specified allowable conduct are not prohibited under the Act. Exempts insurers and providers of financial services from the requirements of the Act. Provides that a violation of the Act is an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act. Preempts home rule. Amends the Consumer Fraud and Deceptive Business Practices Act to make a conforming change. Restricts private rights of action to enforce the Algorithmic Pricing Transparency Act. Effective January 1, 2028.

Personalized for You

How does this bill affect your finances?

Personalize government policy and PRIA will tell you what this bill means for your household, plus every other piece of legislation we track. PRIA reads each provision against your financial profile to show you exactly what matters to your wallet.

Bill Overview

No Economic Impacts Identified for this Bill

Sponsors & Cosponsors

Sponsor

  • Maura Hirschauer

    Affiliation unavailable

Cosponsors

  • Eva-Dina Delgado

    Affiliation unavailable

  • Jay Hoffman

    Affiliation unavailable

  • Kam Buckner

    Affiliation unavailable

  • Rita Mayfield

    Affiliation unavailable

Roll Call Votes

No roll call votes available for this bill.

Actions Timeline

  1. Added Chief Co-Sponsor Rep. Kam Buckner

    5/15/2026House
  2. Added Co-Sponsor Rep. Jay Hoffman

    5/14/2026House
  3. Added Co-Sponsor Rep. Eva-Dina Delgado

    5/11/2026House
  4. Added Co-Sponsor Rep. Rita Mayfield

    5/11/2026House
  5. Referred to Rules Committee

    5/5/2026House
  6. First Reading

    5/5/2026House
  7. Filed with the Clerk by Rep. Maura Hirschauer

    4/27/2026House

Bill Text

Related Bills

Back to State Legislation