All Roll Calls
Yes: 132 • No: 0
UtahS.B. 2262025 General SessionSenateWALLET
Artificial Intelligence Consumer Protection Amendments
Sponsored By: Kirk A. Cullimore (Republican)
Signed by Governor
Consumer ProtectionPublic Utilities and TechnologyArtificial Intelligence
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Bill Overview
Analyzed Economic Effects
4 provisions identified: 2 benefits, 1 costs, 1 mixed.
Businesses remain accountable for AI violations
Beginning May 7, 2025, businesses and others cannot blame AI for violations of laws enforced by Utah's Division of Consumer Protection. Violating the new chapter also violates Utah's Consumer Sales Practices Act. The Division can enforce the rules, with Attorney General support, and administrative or court fines can reach $2,500 per violation. Breaking a related administrative or court order can bring a civil penalty of up to $5,000 per violation. Courts can stop violations and order money returned to injured consumers; qualifying court relief must include the Division's reasonable attorney, court, and investigation costs. Other state and federal rights and remedies remain available.
Consumers get new AI disclosure rights
Beginning May 7, 2025, Utah suppliers must identify generative AI when consumers clearly ask whether they are interacting with a human or AI. Professionals in occupations regulated by Utah's Department of Commerce must prominently disclose high-risk AI interactions without being asked. High-risk interactions include collecting sensitive health, financial, or biometric data. They also include personalized guidance people could reasonably rely on for major financial, legal, medical, or mental-health decisions. Disclosures must be spoken at the start of spoken interactions or provided in writing before written interactions. Providers must still follow their occupation's rules, and the Division of Consumer Protection can define additional high-risk uses.
Clear AI labels shield providers from enforcement
Beginning May 7, 2025, providers can avoid enforcement for an AI disclosure violation through clear AI self-identification. The AI must clearly and noticeably identify itself as AI, not human, or an AI assistant. It must do so at the start and throughout the interaction. This protection applies to consumer transactions and regulated services, not to other kinds of violations.
Utah extends its AI policy law
Utah's Artificial Intelligence Policy Act remains in effect until July 1, 2027, instead of ending May 1, 2025. This extends the existing framework's duration without changing its substantive requirements through this provision.
Sponsors & Cosponsors
Sponsor
Kirk A. Cullimore
Republican • Senate
Cosponsors
Moss, Jefferson
Affiliation unavailable
Roll Call Votes
House vote • 3/7/2025
House/ passed 3rd reading
Yes: 69 • No: 0
House vote • 3/4/2025
House Comm - Favorable Recommendation
Yes: 7 • No: 0
Senate vote • 2/24/2025
Senate/ circled
Yes: 0 • No: 0
Senate vote • 2/24/2025
Senate/ uncircled
Yes: 0 • No: 0
Senate vote • 2/24/2025
Senate/ passed 3rd reading
Yes: 24 • No: 0
Senate vote • 2/21/2025
Senate/ passed 2nd reading
Yes: 22 • No: 0
Senate vote • 2/14/2025
Senate Comm - Substitute Recommendation
Yes: 5 • No: 0
Senate vote • 2/14/2025
Senate Comm - Favorable Recommendation
Yes: 5 • No: 0
Senate vote • Unknown
Senate/ circled
Yes: 0 • No: 0
Senate vote • Unknown
Senate/ uncircled
Yes: 0 • No: 0
Actions Timeline
Governor Signed
3/27/2025Senate/ to Governor
3/17/2025SenateSenate/ received enrolled bill from Printing
3/17/2025SenateSenate/ enrolled bill to Printing
3/13/2025SenateEnrolled Bill Returned to House or Senate
3/13/2025Draft of Enrolled Bill Prepared
3/12/2025Bill Received from Senate for Enrolling
3/12/2025Senate/ signed by President/ sent for enrolling
3/8/2025SenateSenate/ received from House
3/8/2025SenateHouse/ to Senate
3/7/2025HouseHouse/ signed by Speaker/ returned to Senate
3/7/2025HouseHouse/ passed 3rd reading
3/7/2025HouseHouse/ 3rd reading
3/7/2025HouseHouse/ 2nd reading
3/7/2025HouseHouse/ Rules to 3rd Reading Calendar
3/7/2025HouseHouse/ comm rpt/ sent to Rules
3/4/2025HouseHouse/ committee report favorable
3/4/2025HouseHouse Comm - Favorable Recommendation
3/4/2025HouseHouse/ to standing committee
2/26/2025HouseHouse/ 1st reading (Introduced)
2/25/2025HouseHouse/ received from Senate
2/24/2025HouseSenate/ to House
2/24/2025SenateSenate/ passed 3rd reading
2/24/2025SenateSenate/ uncircled
2/24/2025SenateSenate/ circled
2/24/2025Senate
Bill Text
Enrolled
3/13/2025
Substitute #2
2/14/2025
Substitute #1
2/11/2025
Introduced
2/4/2025