All Roll Calls
Yes: 130 • No: 0
UtahS.B. 2712025 General SessionSenate
Unauthorized Artificial Intelligence Impersonation Amendments
Sponsored By: Michael K. McKell (Republican)
Signed by Governor
Commerce and TradeConsumer ProtectionPublic Utilities and TechnologyArtificial Intelligence
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Bill Overview
Analyzed Economic Effects
3 provisions identified: 1 benefits, 0 costs, 2 mixed.
Stronger identity protections with limited exceptions
Beginning May 7, 2025, Utah expands identity protections to cover video likenesses, voices, audiovisual appearances, and technology-made recreations, including AI. Without consent, uses in advertising, fundraising, donation requests, or purchase solicitations are abuse when they suggest approval or confuse people about participation or connections. You can sue whoever caused publication to stop the use and seek proven damages, extra damages, and reasonable attorney fees and costs. Publishers face the same remedies when content plainly suggests you were unlikely to consent and they failed to reasonably check consent. Some promotions using lawfully obtained personal data or public information are excluded when they do not imply endorsement. The expanded identity definition does not apply to the existing criminal penalty; prosecution under that separate law remains available.
Ban on tools for identity abuse
Beginning May 7, 2025, Utah bans knowingly selling, distributing, or licensing tools mainly intended for unauthorized commercial identity use. This covers technology or software whose intended primary purpose is creating or changing content containing someone's identity without authorization.
Identity claim exceptions protect creative works
Beginning May 7, 2025, Utah exempts specified news, public affairs, sports, political campaigns, and public-interest accounts from identity-abuse rules and remedies. Exempt works also include books, plays, art, entertainment, commentary, criticism, parody, satire, and transformative works, plus ads for covered works. Sponsorship or paid ads alone do not make an identity use advertising or solicitation. Interactive computer services are not liable under these rules for content supplied by another person.
Sponsors & Cosponsors
Sponsor
Michael K. McKell
Republican • Senate
Cosponsors
Jordan D. Teuscher
Republican • House
Roll Call Votes
House vote • 3/7/2025
House/ passed 3rd reading
Yes: 70 • No: 0
House vote • 3/4/2025
House Comm - Favorable Recommendation
Yes: 7 • No: 0
Senate vote • 2/27/2025
Senate/ uncircled
Yes: 0 • No: 0
Senate vote • 2/27/2025
Senate/ passed 3rd reading
Yes: 25 • No: 0
Senate vote • 2/27/2025
Senate/ floor amendment
Yes: 0 • No: 0
Senate vote • 2/26/2025
Senate/ circled
Yes: 0 • No: 0
Senate vote • 2/25/2025
Senate/ uncircled
Yes: 0 • No: 0
Senate vote • 2/25/2025
Senate/ passed 2nd reading
Yes: 24 • No: 0
Senate vote • 2/25/2025
Senate/ substituted
Yes: 0 • No: 0
Senate vote • 2/24/2025
Senate/ circled
Yes: 0 • No: 0
Senate vote • 2/19/2025
Senate Comm - Favorable Recommendation
Yes: 4 • No: 0
Senate vote • Unknown
Senate/ floor amendment
Yes: 0 • No: 0
Senate vote • Unknown
Senate/ circled
Yes: 0 • No: 0
Senate vote • Unknown
Senate/ uncircled
Yes: 0 • No: 0
Senate vote • Unknown
Senate/ circled
Yes: 0 • No: 0
Senate vote • Unknown
Senate/ substituted
Yes: 0 • No: 0
Senate vote • Unknown
Senate/ uncircled
Yes: 0 • No: 0
Actions Timeline
Governor Signed
3/27/2025Senate/ to Governor
3/17/2025SenateSenate/ received enrolled bill from Printing
3/17/2025SenateSenate/ enrolled bill to Printing
3/14/2025SenateEnrolled Bill Returned to House or Senate
3/14/2025Draft of Enrolled Bill Prepared
3/13/2025Bill Received from Senate for Enrolling
3/13/2025Senate/ signed by President/ sent for enrolling
3/13/2025SenateSenate/ received from House
3/13/2025SenateHouse/ to Senate
3/7/2025HouseHouse/ signed by Speaker/ returned to Senate
3/7/2025HouseHouse/ passed 3rd reading
3/7/2025HouseHouse/ 3rd reading
3/7/2025HouseHouse/ 2nd reading
3/7/2025HouseHouse/ Rules to 3rd Reading Calendar
3/7/2025HouseHouse/ comm rpt/ sent to Rules
3/4/2025HouseHouse/ committee report favorable
3/4/2025HouseHouse Comm - Favorable Recommendation
3/4/2025HouseHouse/ to standing committee
2/28/2025HouseHouse/ 1st reading (Introduced)
2/28/2025HouseHouse/ received from Senate
2/27/2025HouseSenate/ to House
2/27/2025SenateSenate/ passed 3rd reading
2/27/2025SenateSenate/ floor amendment
2/27/2025SenateSenate/ uncircled
2/27/2025Senate
Bill Text
Enrolled
3/14/2025
Amended 2/27/2025 18:02:711
2/27/2025
Substitute #1
2/25/2025
Introduced
2/13/2025