All Roll Calls
Yes: 137 • No: 1
UtahS.B. 2562026 General SessionSenateWALLET
Identity Protection Modifications
Sponsored By: Kirk A. Cullimore (Republican)
Signed by Governor
Electronic PrivacyTechnologyPublications and BroadcastingInternet ProtocolsPublic Utilities and TechnologyArtificial IntelligenceData and Cyber Security
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Bill Overview
Analyzed Economic Effects
2 provisions identified: 0 benefits, 0 costs, 2 mixed.
Stronger control over your identity online
Beginning May 6, 2026, you control consent to use your name, image, voice, and AI‑made likeness. You can license this right, but you cannot sell it while alive. It lasts your life and 70 years after death, and your estate can transfer it. It applies retroactively to people who died within 70 years before May 6, 2026. Abuse includes using your identity for ads, fundraising, solicitations, or sales without consent; publishing a likeness knowing it was unauthorized; or selling tools mainly meant to make unauthorized identity content. These rules cover minors and up to 70 years after death. You or a right holder can sue to remove content and get damages, exemplary damages, and attorney fees. You can also sue a publisher when the content clearly looks nonconsensual and the publisher failed reasonable steps to confirm consent. People who commission or submit such content can be treated as causing the publication. Exemptions protect news, public affairs, sports, documentaries and historical or biographical works (unless they falsely imply real participation), political or public‑interest works, parody or satire, incidental uses, and ads for those works. Using a commercial platform alone is not advertising. Online platforms are not liable for others’ posts under this chapter.
New rules for AI-based defamation
Beginning May 6, 2026, defamation claims for digitally created content follow new steps. You must send written notice that identifies the content, where it appears, and why it is false, by certified mail or an electronic method with proof, before suing. If the publisher removes it within 10 days after receiving the notice, you can recover only actual damages. It is not a defense that AI or other tech made the content or that it is simulated. The law defines generative AI as a system trained on data, responding to human input, and able to make human‑like content.
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Sponsors & Cosponsors
Sponsor
Kirk A. Cullimore
Republican • Senate
Cosponsors
Jordan D. Teuscher
Republican • House
Roll Call Votes
House vote • 3/5/2026
House/ passed 3rd reading
Yes: 73 • No: 0
House vote • 2/27/2026
House Comm - Favorable Recommendation
Yes: 6 • No: 1
Senate vote • 2/25/2026
Senate/ uncircled
Yes: 0 • No: 0
Senate vote • 2/25/2026
Senate/ circled
Yes: 0 • No: 0
Senate vote • 2/25/2026
Senate/ passed 3rd reading
Yes: 26 • No: 0
Senate vote • 2/24/2026
Senate/ uncircled
Yes: 0 • No: 0
Senate vote • 2/24/2026
Senate/ substituted
Yes: 0 • No: 0
Senate vote • 2/24/2026
Senate/ passed 2nd reading
Yes: 25 • No: 0
Senate vote • 2/23/2026
Senate/ circled
Yes: 0 • No: 0
House vote • 2/9/2026
Senate Comm - Favorable Recommendation
Yes: 7 • No: 0
Actions Timeline
Governor Signed
3/26/2026Senate/ to Governor
3/13/2026SenateSenate/ received enrolled bill from Printing
3/13/2026SenateSenate/ enrolled bill to Printing
3/11/2026SenateEnrolled Bill Returned to House or Senate
3/11/2026Draft of Enrolled Bill Prepared
3/6/2026Bill Received from Senate for Enrolling
3/6/2026Senate/ signed by President/ sent for enrolling
3/6/2026SenateSenate/ received from House
3/6/2026SenateHouse/ to Senate
3/5/2026HouseHouse/ signed by Speaker/ returned to Senate
3/5/2026HouseHouse/ passed 3rd reading
3/5/2026HouseHouse/ 3rd reading
3/5/2026HouseHouse/ 2nd reading
3/2/2026HouseHouse/ committee report favorable
3/2/2026HouseHouse Comm - Favorable Recommendation
2/27/2026House/ to standing committee
2/26/2026HouseHouse/ 1st reading (Introduced)
2/26/2026HouseHouse/ received from Senate
2/25/2026HouseSenate/ to House
2/25/2026SenateSenate/ passed 3rd reading
2/25/2026SenateSenate/ uncircled
2/25/2026SenateSenate/ circled
2/25/2026SenateSenate/ 3rd reading
2/25/2026SenateSenate/ passed 2nd reading
2/24/2026Senate
Bill Text
Enrolled
3/11/2026
Substitute #1
2/24/2026
Introduced
2/5/2026
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