All Roll Calls
Yes: 134 • No: 42
UtahS.B. 2872026 General SessionSenateWALLET
Targeted Advertising Tax
Sponsored By: Michael K. McKell (Republican)
Signed by Governor
State Tax CommissionRevenue and Taxation
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Bill Overview
Analyzed Economic Effects
3 provisions identified: 1 benefits, 2 costs, 0 mixed.
New fund for kids' programs
The law creates a restricted account for money from the targeted‑advertising tax. The Legislature can spend this money on child literacy, civic information, youth sports and volunteerism, mental health care for kids, and adoption and foster care services. It can also fund public education about targeted ads. Money is used only when the Legislature appropriates it. The account starts May 6, 2026.
Utah tax on big targeted-ad firms
Beginning January 1, 2027, Utah taxes large companies that sell targeted ads. A company is taxed only if it delivers targeted ads to Utah and, in that year, makes $1,000,000 or more from Utah targeted ads, $100,000,000 or more from all targeted ads, and at least 50% of its total sales come from targeted ads. Targeted ads mean ads sold by auction, using individual data, with a link or other way to act. The tax equals a state‑set rate times Utah targeted‑ad receipts. Utah receipts are total targeted‑ad sales multiplied by the share of ad impressions shown in Utah. An impression is one time an ad is shown. Gross receipts mean the full payment, with no cost deductions. Companies must file an annual electronic return.
Tax commission keeps small admin fee
The Tax Commission keeps a small admin fee from this tax. The fee is the lesser of 1.5% or the share needed to cover costs. Money goes to the commission’s administrative account. This rule takes effect May 6, 2026.
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Sponsors & Cosponsors
Sponsor
Michael K. McKell
Republican • Senate
Cosponsors
Jordan D. Teuscher
Republican • House
Roll Call Votes
House vote • 3/6/2026
House/ substituted
Yes: 0 • No: 0
Senate vote • 3/6/2026
Senate/ concurs with House amendment
Yes: 23 • No: 6
House vote • 3/6/2026
House/ passed 3rd reading
Yes: 47 • No: 20
House vote • 3/3/2026
House Comm - Amendment Recommendation
Yes: 10 • No: 0
House vote • 3/3/2026
House Comm - Favorable Recommendation
Yes: 8 • No: 2
Senate vote • 2/27/2026
Senate/ uncircled
Yes: 0 • No: 0
Senate vote • 2/27/2026
Senate/ circled
Yes: 0 • No: 0
Senate vote • 2/27/2026
Senate/ floor amendment
Yes: 0 • No: 0
Senate vote • 2/27/2026
Senate/ passed 3rd reading
Yes: 18 • No: 7
Senate vote • 2/26/2026
Senate/ passed 2nd reading
Yes: 24 • No: 5
Senate vote • 2/26/2026
Senate/ uncircled
Yes: 0 • No: 0
Senate vote • 2/26/2026
Senate/ circled
Yes: 0 • No: 0
House vote • 2/17/2026
Senate Comm - Favorable Recommendation
Yes: 4 • No: 2
Actions Timeline
Governor Signed
3/25/2026Senate/ to Governor
3/13/2026SenateSenate/ received enrolled bill from Printing
3/13/2026SenateSenate/ enrolled bill to Printing
3/12/2026SenateEnrolled Bill Returned to House or Senate
3/12/2026Draft of Enrolled Bill Prepared
3/10/2026Bill Received from Senate for Enrolling
3/10/2026Senate/ signed by President/ sent for enrolling
3/10/2026SenateSenate/ received from House
3/10/2026SenateHouse/ to Senate
3/6/2026HouseHouse/ signed by Speaker/ returned to Senate
3/6/2026HouseHouse/ received from Senate
3/6/2026HouseSenate/ to House
3/6/2026SenateSenate/ concurs with House amendment
3/6/2026SenateSenate/ placed on Concurrence Calendar
3/6/2026SenateSenate/ received from House
3/6/2026SenateHouse/ to Senate
3/6/2026HouseHouse/ passed 3rd reading
3/6/2026HouseHouse/ substituted
3/6/2026HouseHouse/ 3rd reading
3/6/2026HouseHouse/ Rules to 3rd Reading Calendar
3/5/2026HouseHouse/ 3rd Reading Calendar to Rules
3/3/2026HouseHouse/ 2nd reading
3/3/2026HouseHouse/ comm rpt/ amended
3/3/2026HouseHouse Comm - Favorable Recommendation
3/3/2026
Bill Text
Enrolled
3/12/2026
Substitute #1
3/5/2026
Amended 3/3/2026 19:03:721
3/3/2026
Amended 2/27/2026 15:02:945
2/27/2026
Introduced
2/10/2026
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