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New YorkS 84202025-2026 Regular SessionSenateWALLET

Relates to requiring advertisements to disclose the use of a synthetic performer

Sponsored By: Michael Gianaris (Democratic)

Became Law

RULESWAYS AND MEANS

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Bill Overview

Analyzed Economic Effects

3 provisions identified: 1 benefits, 1 costs, 1 mixed.

Advertisers must label AI-made performers

Advertisers that create business ads in New York must clearly say when a synthetic performer appears. This applies when you or your staff have actual knowledge the ad uses a computer-made performer. “Synthetic performer” means a computer-created person made with AI. The first violation is a $1,000 civil penalty; later violations are $5,000 each. These rules apply starting 180 days after it became law.

Some ads are exempt from AI labels

Some ads do not need this label. Ads that promote movies, TV, streaming shows, documentaries, or video games are exempt when the synthetic performer is used the same way in the ad and in the work. Audio-only ads are also exempt. Ads that use AI only to translate a real person’s speech are exempt.

Publisher rules and penalties for AI ads

Publishers and platforms are not liable unless they get written notice that an ad has a synthetic performer. After notice, they must stop running the ad or add the label within five days, or as soon as they can. They also may not remove or change a required label. The first violation is a $1,000 civil penalty; later violations are $5,000 each.

Sponsors & Cosponsors

Sponsor

  • Michael Gianaris

    Democratic • Senate

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 79 • No: 0

Senate vote • 6/13/2025

FLOOR Vote

Yes: 59 • No: 0

committee vote • 6/12/2025

Rules Committee Vote

Yes: 20 • No: 0

Actions Timeline

  1. SIGNED CHAP.617

    12/11/2025Senate

  2. DELIVERED TO GOVERNOR

    12/1/2025Senate

  3. RETURNED TO SENATE

    6/17/2025House

  4. PASSED ASSEMBLY

    6/17/2025House

  5. ORDERED TO THIRD READING RULES CAL.701

    6/13/2025House

  6. SUBSTITUTED FOR A8887B

    6/13/2025House

  7. REFERRED TO WAYS AND MEANS

    6/13/2025House

  8. DELIVERED TO ASSEMBLY

    6/13/2025Senate

  9. PASSED SENATE

    6/13/2025Senate

  10. ORDERED TO THIRD READING CAL.2028

    6/12/2025Senate

  11. PRINT NUMBER 8420A

    6/10/2025Senate

  12. AMEND AND RECOMMIT TO RULES

    6/10/2025Senate

  13. REFERRED TO RULES

    6/9/2025Senate

Bill Text

  • Amendment A

    6/10/2025

    PDF

  • Original

    6/10/2025

    PDF

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