VirginiaHB1212026 Regular SessionHouse

Surveillance pricing; prohibited, civil penalties.

Sponsored By: Karen Keys-Gamarra (Democratic)

In Committee

Summary

Surveillance pricing; prohibited; civil penalties. Prohibits the use of surveillance pricing in connection with a consumer transaction. The bill defines "surveillance pricing" as the selling or offering for sale of a good or service at a customized price for a specific consumer or group of consumers that is based, in whole or in part, on personal data that is collected through electronic surveillance technology, regardless of whether the seller collected or purchased the personal data. The bill provides that a violation of its provisions constitutes a prohibited practice under the Virginia Consumer Protection Act.

Subcommittee #2

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Bill Overview

No Economic Impacts Identified for this Bill

Sponsors & Cosponsors

Sponsor

  • Karen Keys-Gamarra

    Democratic • House

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 0 • No: 0

House vote 2/10/2026

Continued to 2027 in Labor and Commerce (Voice Vote)

Yes: 0 • No: 0

House vote 2/5/2026

Subcommittee recommends continuing to 2027 (Voice Vote)

Yes: 0 • No: 0

Actions Timeline

  1. Continued to 2027 in Labor and Commerce (Voice Vote)

    2/10/2026House
  2. Subcommittee recommends continuing to 2027 (Voice Vote)

    2/5/2026House
  3. Assigned HCL sub: Subcommittee #2

    1/15/2026House
  4. Referred to Committee on Labor and Commerce

    1/2/2026House
  5. Prefiled and ordered printed; Offered 01-14-2026 26104240D

    1/2/2026House

Bill Text

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