VirginiaSB1772026 Regular SessionSenateWALLET

Va. Consumer Protection Act; prohibited practices, consumer reproductive/sexual health information.

Sponsored By: Barbara A. Favola (Democratic)

Became Law

Summary

Virginia Consumer Protection Act; prohibited practices; consumer reproductive or sexual health information. Provides that, for the Virginia Consumer Protection Act prohibition on obtaining, disclosing, selling, or disseminating any personally identifiable reproductive or sexual health information without consumer consent, such prohibition does not apply to nonpublic personal information subject to the federal Gramm-Leach-Bliley Act.

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Bill Overview

Analyzed Economic Effects

25 provisions identified: 24 benefits, 0 costs, 1 mixed.

Easy online canceling and trial reminders

Sellers must offer a clear online way to cancel recurring purchases. For free trials longer than 30 days, they must tell you about the option to cancel within 30 days of the trial’s end to avoid charges. Not following these rules violates the Virginia Consumer Protection Act.

Fair billing and clear store policies

Repair shops cannot claim work or parts were done when they were not. Businesses cannot send fake invoices that look like bills for orders you did not make. Stores must post clear return rules and any fees, and show layaway terms in writing, on a sign, or on the bill of sale. If you overpay an open‑end credit account by more than $5, the supplier must show or send notice within 60 days. Suppliers must include any required federal disclosures, cannot enforce void penalty clauses, and must keep written settlement promises.

Medical debt abuses covered by the Consumer Protection Act

Beginning July 1, 2026, breaking the Medical Debt Protection Act is also a Consumer Protection Act violation. Patients harmed by unlawful medical debt practices can use Consumer Protection Act remedies after that date.

More consumer laws now enforceable

Breaking several state consumer laws is now also a Consumer Protection Act violation. Examples include the Extended Service Contract Act, the Membership Camping Act, the Travel Club Act, and the Comparison Price Advertising Act. It also covers other listed chapters in Title 59.1, including §§ 59.1‑466.8 and Chapter 47. Consumers and the Attorney General can use Consumer Protection Act remedies.

See the full price upfront

Suppliers must tell you the total price before you agree to buy. The total must include all required fees and charges for a good or any ongoing service. This stops surprise add-on fees and makes prices clear.

Stronger privacy for sensitive health data

Businesses cannot collect, share, sell, or give out your personal reproductive or sexual health information without your consent. If you ask in writing, a business cannot use your Social Security number as your account number. These rules protect sensitive data and reduce identity risk.

Stronger protections on loans and credit

Breaking rules in several Virginia lending and credit laws is now also a Consumer Protection Act violation. This includes multiple chapters of Title 6.2 and § 6.2‑312. Consumers and the Attorney General can use Consumer Protection Act remedies to stop violations and seek relief.

Stronger safety rules for THC products

Sellers cannot offer products to eat or inhale that contain synthetic THC, unless FDA‑approved or allowed under Virginia cannabis law. Any THC product for people must use child‑resistant packaging and clear English labels at least 1/16‑inch high that say it contains THC and is not for sale to under‑21, plus an ingredient list, serving size, total THC, and mg per serving. Every product must have an independent lab certificate showing THC levels. Sellers also cannot use another company’s brand on THC products without permission.

Stronger THC safeguards for youth

Retailers cannot sell any THC product meant to be eaten or inhaled to people under 21. FDA-approved drugs and conduct allowed under Title 4.1, Chapter 16 are exempt. Makers and stores also cannot sell hemp extracts or THC foods shaped like people, animals, vehicles, or fruit.

Truth in ads and product claims

Businesses must tell the truth in ads and labels. They cannot use bait‑and‑switch or refuse to sell at the advertised price unless a clear limit was shown. They cannot lie about who made a product, where it is from, what it contains, or its grade or model. Ads must say when items are used, defective, or not first class. A seller cannot claim false approvals or ties, or call itself a wholesaler or manufacturer unless that is mainly what it does.

Auto-renewal protections for small businesses

If you own a small business and buy an auto‑renewing or continuous service, the Consumer Protection Act now covers that sale. You can use the Act’s remedies if a supplier wrongly auto‑renews or charges you. The rule applies when the buyer meets the small‑business definition in § 59.1‑207.45.

Broader reach for consumer protection law

Breaking several listed laws now also breaks the Virginia Consumer Protection Act. This includes the Unfair Real Estate Service Agreement Act (§ 55.1-3200 et seq.), Chapter 58 (§ 59.1-607 et seq.), Chapter 23.2 (§ 59.1-293.10 et seq.), and § 2.2-2001.5. Willful violations of § 59.1-444.4 also count. Consumers and the Attorney General can use Consumer Protection Act remedies against these violations.

Safer home repairs and emergency work

Home mold remediators must hold a recognized certification and follow EPA or ANSI standards. Suppliers cannot sell or use drywall they know is defective in home work; this does not apply to selling a building where it is already installed. During declared emergencies or related repairs, suppliers cannot use fraud or dishonest conduct. These rules improve safety and help stop scams, but certified work may cost more.

Clear labels for hemp, kratom, foods

Topical hemp products must be labeled “not for human consumption.” FDA‑approved items and items made before July 1, 2023 are exempt if the maker shows proof when asked. Sellers cannot sell kratom to anyone under 21. Kratom labels must list all ingredients and this message: “This product may be harmful to your health, has not been evaluated by the FDA, and is not intended to diagnose, treat, cure, or prevent any disease.” Foods that need a nutrition label under federal law must use the correct federal format.

Consumer Act covers unlicensed professionals

Unlicensed practice by regulated professionals is now a Consumer Protection Act violation. Violations of § 54.1‑111 and of Chapters 5.2 and 40 of Title 54.1, and violating clause (i) of § 54.1‑1115(B), are covered. Consumers can use the Act’s remedies against unlicensed or rule‑breaking providers.

More buyer, housing, and privacy protections

More laws now carry Consumer Protection Act remedies. Examples include warranty and pricing rules (§ 8.2‑317.1), knowing violations of § 8.01‑27.5, housing‑related rules in § 36‑96.3:1(F), and privacy rules in § 8.01‑40.2. It also covers Chapter 34.1 of Title 59.1, Chapter 10.1 of Title 58.1, and subsection A of § 9.1‑149.1.

More health-care rules now enforceable

Breaking certain health‑care laws is now also a Consumer Protection Act violation. This includes violating § 32.1‑126(E) and rules in Article 7 of Title 32.1. Patients can use the Act’s remedies, and the Attorney General can enforce.

More laws now enforced by the Consumer Protection Act

More rules now count as Consumer Protection Act violations, including certain animal‑sale rules, professional‑conduct rules, § 59.1‑443.2, Chapter 48 of Title 59.1, and Chapter 25 of Title 6.2. The Attorney General and consumers can use Consumer Protection Act tools for those breaches.

More services under the Consumer Protection Act

Violations by health clubs, home‑solicitation sellers, auto repair shops, lease‑purchase providers, prize and gift promoters, and motor‑vehicle warranty adjusters are now Consumer Protection Act violations. You can use the Act’s remedies when these laws are broken.

No selling recalled children's products

Suppliers cannot sell or make a children's product they know was recalled by the U.S. Consumer Product Safety Commission. If the recall notice was on the CPSC website for 30 days before the sale, the seller is presumed to know. This rule does not cover used, secondhand, or 'seconds' products.

Phone and pricing violations under the Consumer Protection Act

Breaking the Public Telephone Information Act, the Pay‑Per‑Call Services Act, or state pricing rules is now a Consumer Protection Act violation. Consumers can seek Consumer Protection Act remedies for deceptive phone services or wrong price displays.

Stronger remedies for fraud and scams

If someone commits certain fraud‑related crimes, the conduct is also a Consumer Protection Act violation. This covers listed criminal statutes such as obtaining money by false pretenses and taking advance payments for construction fraud, and § 18.2‑239. Victims can seek civil remedies in addition to any criminal case.

Tougher action on disaster price gouging

Charging unlawful high prices after a disaster now also violates the Consumer Protection Act. The law uses the same meaning of “consumer transaction” as in the Post‑Disaster Anti‑Price Gouging Act. This gives the Attorney General and consumers extra tools to stop gouging and get relief.

Vehicle law violations now enforceable

Breaking certain motor vehicle laws (§§ 46.2‑1231 and 46.2‑1233.1) is now also a Consumer Protection Act violation. Car buyers and the Attorney General can use the Act to seek refunds or other fixes.

Tighter rules on interlock ads

Only vendors approved by the state Commission may advertise ignition interlock systems in Virginia. Ads cannot target people before a court decides guilt. All ads must clearly say they are not from a government agency. Commission-approved pamphlets or kiosk materials at approved sites are allowed.

Sponsors & Cosponsors

Sponsor

  • Barbara A. Favola

    Democratic • Senate

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 211 • No: 7

House vote 2/27/2026

Passed House

Yes: 88 • No: 7

House vote 2/24/2026

Reported from General Laws

Yes: 20 • No: 0

House vote 2/19/2026

Subcommittee recommends reporting

Yes: 10 • No: 0

Senate vote 1/27/2026

Read third time and passed Senate Block Vote

Yes: 39 • No: 0

Senate vote 1/26/2026

Engrossed by Senate Block Vote (Voice Vote)

Yes: 0 • No: 0

Senate vote 1/23/2026

Constitutional reading dispensed Block Vote (on 1st reading)

Yes: 39 • No: 0

Senate vote 1/23/2026

Passed by for the day Block Vote (Voice Vote)

Yes: 0 • No: 0

Senate vote 1/21/2026

Reported from General Laws and Technology

Yes: 15 • No: 0

Actions Timeline

  1. Acts of Assembly Chapter text (CHAP0487)

    4/8/2026Governor
  2. Approved by Governor-Chapter 487 (effective 7/1/2026)

    4/8/2026Governor
  3. Governor's Action Deadline 11:59 p.m., April 13, 2026

    3/10/2026Governor
  4. Enrolled Bill communicated to Governor on March 10, 2026

    3/10/2026Senate
  5. Fiscal Impact Statement from Department of Planning and Budget (SB177)

    3/4/2026Senate
  6. Bill text as passed Senate and House (SB177ER)

    3/4/2026Senate
  7. Enrolled

    3/4/2026Senate
  8. Signed by President

    3/4/2026Senate
  9. Signed by Speaker

    3/4/2026House
  10. Passed House (88-Y 7-N 0-A)

    2/27/2026House
  11. Read third time

    2/27/2026House
  12. Moved from Uncontested Calendar to Regular Calendar

    2/27/2026House
  13. Fiscal Impact Statement from Department of Planning and Budget (SB177)

    2/26/2026Senate
  14. Read second time

    2/26/2026House
  15. Reported from General Laws (20-Y 0-N)

    2/24/2026House
  16. Subcommittee recommends reporting (10-Y 0-N)

    2/19/2026House
  17. Assigned HGL sub: Housing/Consumer Protection

    2/16/2026House
  18. Referred to Committee on General Laws

    2/3/2026House
  19. Read first time

    2/3/2026House
  20. Placed on Calendar

    2/3/2026House
  21. Read third time and passed Senate Block Vote (39-Y 0-N 0-A)

    1/27/2026Senate
  22. Engrossed by Senate Block Vote (Voice Vote)

    1/26/2026Senate
  23. Engrossed by Senate

    1/26/2026Senate
  24. Read second time

    1/26/2026Senate
  25. Passed by for the day Block Vote (Voice Vote)

    1/23/2026Senate

Bill Text

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