VirginiaSB7532026 Regular SessionSenate

Unauthorized use of voice or likeness; punitive damages, statute of limitations.

Sponsored By: Bryce E. Reeves (Republican)

Signed by Governor

Summary

Unauthorized use of voice or likeness; punitive damages; statute of limitations. Expands the existing ability for any person to maintain a suit in equity, including the accompanying remedies available and statute of limitations, for the unauthorized use of his name, portrait, or picture for advertising purposes or for the purposes of trade to include the unauthorized use of his voice or likeness. This bill is identical to HB 581.

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Bill Overview

Analyzed Economic Effects

2 provisions identified: 1 benefits, 1 costs, 0 mixed.

Your voice and likeness gain legal protection

Virginia's law adds your voice and likeness to existing protections for your name, portrait, or picture. Use for advertising or trade requires written consent. For minors, a parent or guardian must consent; for deceased people, the surviving spouse must consent, or otherwise next of kin. Without required consent, affected people or authorized representatives can seek a court order stopping the use and damages for resulting injuries. A jury may also award extra damages to punish a defendant who knowingly made an unlawful use.

Identity-use claims face deadline after death

A lawsuit under Virginia's identity-use law cannot be started more than 20 years after the person's death. The clock runs from death, not from the unauthorized use. This limit also applies to claims filed on behalf of a deceased person.

Sponsors & Cosponsors

Sponsor

  • Bryce E. Reeves

    Republican • Senate

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 276 • No: 1

House vote • 3/12/2026

Passed House Block Vote

Yes: 96 • No: 0

House vote • 3/9/2026

Reported from Communications, Technology and Innovation

Yes: 21 • No: 0

House vote • 3/2/2026

Reported from Courts of Justice and referred to Communications, Technology and Innovation

Yes: 22 • No: 0

House vote • 2/25/2026

Subcommittee recommends reporting

Yes: 8 • No: 1

Senate vote • 2/17/2026

Constitutional reading dispensed Block Vote (on 3rd reading)

Yes: 39 • No: 0

Senate vote • 2/17/2026

Engrossed by Senate Block Vote (Voice Vote)

Yes: 0 • No: 0

Senate vote • 2/17/2026

Read third time and passed Senate Block Vote

Yes: 40 • No: 0

Senate vote • 2/16/2026

Constitutional reading dispensed Block Vote (on 1st reading)

Yes: 39 • No: 0

Senate vote • 2/16/2026

Reported from Courts of Justice

Yes: 11 • No: 0

Senate vote • 2/16/2026

Passed by for the day Block Vote (Voice Vote)

Yes: 0 • No: 0

Actions Timeline

  1. Acts of Assembly Chapter text (CHAP0630)

    4/13/2026Governor
  2. Approved by Governor-Chapter 630 (effective 7/1/2026)

    4/13/2026Governor
  3. Governor's Action Deadline 11:59 p.m., April 13, 2026

    3/31/2026Governor
  4. Enrolled Bill communicated to Governor on March 31, 2026

    3/31/2026Senate
  5. Signed by Speaker

    3/31/2026House
  6. Bill text as passed Senate and House (SB753ER)

    3/30/2026Senate
  7. Enrolled

    3/30/2026Senate
  8. Signed by President

    3/30/2026Senate
  9. Passed House Block Vote (96-Y 0-N 0-A)

    3/12/2026House
  10. Read third time

    3/12/2026House
  11. Read second time

    3/11/2026House
  12. Reported from Communications, Technology and Innovation (21-Y 0-N)

    3/9/2026House
  13. Reported from Courts of Justice and referred to Communications, Technology and Innovation (22-Y 0-N)

    3/2/2026House
  14. Subcommittee recommends reporting (8-Y 1-N)

    2/25/2026House
  15. Assigned HCJ sub: Civil

    2/24/2026House
  16. Referred to Committee for Courts of Justice

    2/24/2026House
  17. Read first time

    2/24/2026House
  18. Placed on Calendar

    2/24/2026House
  19. Read third time and passed Senate Block Vote (40-Y 0-N 0-A)

    2/17/2026Senate
  20. Constitutional reading dispensed Block Vote (on 3rd reading) (39-Y 0-N 0-A)

    2/17/2026Senate
  21. Engrossed by Senate Block Vote (Voice Vote)

    2/17/2026Senate
  22. Rules suspended

    2/17/2026Senate
  23. Read second time

    2/17/2026Senate
  24. Passed by for the day Block Vote (Voice Vote)

    2/16/2026Senate
  25. Constitutional reading dispensed Block Vote (on 1st reading) (39-Y 0-N 0-A)

    2/16/2026Senate

Bill Text

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