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AlaskaSB 18534th Legislature - First Session (2025)SenateWALLET

INSURANCE; REBATES; ADVERTISING

Sponsored By: SENATE LABOR & COMMERCE

Became Law

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Bill Overview

Analyzed Economic Effects

6 provisions identified: 4 benefits, 0 costs, 2 mixed.

Wellness rewards for health plan members

Beginning January 1, 2027, health plans may offer wellness rewards if programs promote health or prevent disease. You get a chance to qualify at least once a year. Rewards must be available to all similarly situated people. Plans must offer another way to qualify if a health condition gets in the way. Total rewards across wellness programs cannot be more than 20% of your coverage cost. Plans must tell you how to qualify and explain alternatives.

Limited gifts and raffles for insurance

Beginning January 1, 2027, insurers may give noncash gifts like meals or make a charity gift for you. They cannot require you to buy or renew a policy. For individuals, the value must stay within a per-term amount the director sets as reasonable. Insurers may also run raffles that are free to enter, open to the public, and have prizes within director limits, with no purchase required. For business or institutional customers, gifts must be fair, reasonably priced compared to the premium, and not charged to others.

No free insurance ads allowed

Beginning January 1, 2027, insurers and agents cannot advertise insurance as free or at no cost. They also cannot offer insurance as an incentive to buy another policy.

When these insurance rules start

Most of this law starts January 1, 2027. The part that lets the director begin rulemaking takes effect immediately, but rules cannot take effect before the related law. Starting January 1, 2027, the director may also issue rules for value-added services, gifts, and raffles under the normal state rule process.

Extra services tied to insurance

Beginning January 1, 2027, insurers and agents may give extra products or services free or at lower cost. The extra must relate to your policy and aim to cut risk, lower claims, improve health or finances, or help after a loss. The total value per policy term is capped at the greater of $250 or 5% of your premium. They must give you contact info for help and use written, objective rules to decide who gets it. New ideas can run as pilots for up to three years if the director does not object within 21 days.

No hidden rebates in property and casualty

Beginning January 1, 2027, property, casualty, and surety insurers and producers cannot give rebates, discounts, credits, or special favors not listed in the policy. Exceptions apply only if a filing with the insurance director allows them.

Sponsors & Cosponsors

Sponsor

  • SENATE LABOR & COMMERCE

    Affiliation unavailable

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

No roll call votes available for this bill.

Actions Timeline

  1. (H) -- Public Testimony --

    4/24/2026House

  2. (H) LABOR & COMMERCE at 03:15 PM BARNES 124

    4/24/2026House

  3. (H) Heard & Held

    4/20/2026House

  4. (H) LABOR & COMMERCE at 03:15 PM BARNES 124

    4/20/2026House

  5. Audio/Video

    4/20/2026House

  6. (H) REFERRED TO LABOR & COMMERCE

    4/8/2026House

  7. (H) L&C

    4/8/2026House

  8. (H) READ THE FIRST TIME - REFERRALS

    4/8/2026House

  9. (S) VERSION: CSSB 185(L&C)

    4/7/2026Senate

  10. (S) TRANSMITTED TO (H)

    4/7/2026Senate

  11. (S) EFFECTIVE DATE(S) SAME AS PASSAGE

    4/7/2026Senate

  12. (S) PASSED Y20 N-

    4/7/2026Senate

  13. (S) READ THE THIRD TIME CSSB 185(L&C)

    4/7/2026Senate

  14. (S) NOT TAKEN UP 4/3 - ON 4/7 CALENDAR

    4/3/2026Senate

  15. (S) ADVANCED TO THIRD READING 4/3 CAL

    4/1/2026Senate

  16. (S) L&C CS ADOPTED UC

    4/1/2026Senate

  17. (S) READ THE SECOND TIME

    4/1/2026Senate

  18. (S) RULES TO CALENDAR 4/1/2026

    4/1/2026Senate

  19. (S) <Bill Hearing Canceled>

    3/23/2026Senate

  20. (S) LABOR & COMMERCE at 01:30 PM BELTZ 105 (TSBldg)

    3/23/2026Senate

  21. (S) FN2: ZERO(CED)

    3/23/2026Senate

  22. (S) NR: DUNBAR, GRAY-JACKSON, YUNDT

    3/23/2026Senate

  23. (S) DP: BJORKMAN

    3/23/2026Senate

  24. (S) L&C RPT CS 1DP 3NR SAME TITLE

    3/23/2026Senate

  25. (S) Moved CSSB 185(L&C) Out of Committee

    3/20/2026Senate

Bill Text

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