All Roll Calls
Yes: 187 • No: 8
New JerseyA3974220th Legislature (2024-2025)HouseWALLET
Prohibits use of deceptive marketing practices by substance use disorder treatment providers.
Sponsored By: Rosaura Bagolie (Democratic), Cody D. Miller (Democratic), M. Teresa Ruiz (Democratic), Anthony S. Verrelli (Democratic), Joseph F. Vitale (Democratic)
Signed by Governor
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Bill Overview
Analyzed Economic Effects
1 provisions identified: 1 benefits, 0 costs, 0 mixed.
Stronger protections against misleading treatment ads
Beginning August 11, 2025, New Jersey bans deceptive marketing by licensed or approved substance use treatment facilities and recovery residences. Recovery residences are state-licensed boarding houses offering sober housing, but no clinical treatment, for people with substance use disorders. Ads cannot mislead people about network status, identity, contact details, websites or website redirection, services, or location. Providers and residences need another facility’s express written consent before claiming ties to it. Marketing must give accurate, complete details in plain language about service types, methods, and locations. It must list the entity’s name, brand name, phone number, mailing address, and business address. Each violation can bring a civil penalty of up to $20,000. People harmed by a violation can sue for three times their damages, plus reasonable attorney’s fees, filing fees, and costs. The Department of Health can investigate treatment providers; the Department of Community Affairs can investigate recovery residences. These agencies can impose penalties or suspend or revoke applicable licenses or certifications.
Sponsors & Cosponsors
Sponsors
Rosaura Bagolie
Democratic • House
Cody D. Miller
Democratic • House
M. Teresa Ruiz
Democratic • Senate
Anthony S. Verrelli
Democratic • House
Joseph F. Vitale
Democratic • Senate
Cosponsors
Linda S. Carter
Democratic • House
Conaway, Herb
Affiliation unavailable
Patrick J. Diegnan Jr.
Democratic • Senate
Margie Donlon M.D.
Democratic • House
Roy Freiman
Democratic • House
Shama A. Haider
Democratic • House
Hall, Garnet R.
Affiliation unavailable
Lampitt, Pamela R.
Affiliation unavailable
McCann Stamato, Barbara
Affiliation unavailable
Tennille R. McCoy
Democratic • House
Declan J. O'Scanlon Jr.
Republican • Senate
Luanne M. Peterpaul Esq.
Democratic • House
Ramirez, Jessica
Affiliation unavailable
Verlina Reynolds-Jackson
Democratic • House
William B. Sampson IV
Democratic • House
Shanique Speight
Democratic • House
Benjie E. Wimberly
Democratic • Senate
Roll Call Votes
House vote • 6/30/2025
CONCUR IN SA
Yes: 80 • No: 0
Senate vote • 3/24/2025
3RDG FINAL PASSAGE
Yes: 39 • No: 0
House vote • 9/26/2024
3RDG FINAL PASSAGE
Yes: 68 • No: 8
Actions Timeline
Approved by Governor — P.L.2025, c.122.
8/11/2025GovernorPassed Assembly, PBH — (80-0-0)
6/30/2025HouseReceived in Assembly, 2RAC
3/24/2025HousePassed Senate — (39-0)
3/24/2025SenateSubstituted for S3955 (2R)
3/24/2025SenateREP/SCA, 2nd Reading in Senate
3/17/2025SenateReferred to Senate Budget and Appropriations Committee
3/17/2025SenateREP/SCA, 2nd Reading in Senate
3/3/2025SenateReceived in Senate, Referred to Senate Health, Human Services and Senior Citizens Committee
9/30/2024SenatePassed Assembly — (68-8-0)
9/26/2024HouseREP/ACA, 2nd Reading in Assembly
6/24/2024HouseReported, Referred to Assembly Appropriations Committee
5/13/2024HouseIntroduced, 1st Reading in Assembly, Referred to Assembly Oversight, Reform and Federal Relations Committee
2/27/2024House
Bill Text
Version PL2025
10/3/2025
Version AL2025
9/16/2025
Senate Budget and Appropriations (3/17/25 3R)
7/1/2025
3/25/25; 3R
3/25/2025
Senate Budget and Appropriations Substitute (3/17/25 2R)
3/18/2025
3/12/25; 2R
3/12/2025
Senate Health, Human Services and Senior Citizens (3/3/25 2R)
3/4/2025
Senate Health, Human Services and Senior Citizens Substitute (3/3/25 1R)
3/4/2025
Assembly Appropriations (6/24/24 1R)
9/27/2024
7/1/24; 1R
7/1/2024
Assembly Appropriations Substitute (6/24/24)
6/25/2024
As Introduced
6/4/2024
Assembly Oversight, Reform and Federal Relations Substitute (5/13/24)
5/14/2024
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