Producer

Michelin

ML.PAHQ FR · Clermont-Ferrand, Francewebsite ↗

French tire and materials conglomerate (EPA: ML); world's second-largest tire company. Agricultural segment: Michelin ag tires (premium radial) + Camso rubber tracks. Acquired Camso (formerly Camoplast Solideal, Quebec) in 2019 — making Michelin the #1 global agricultural rubber track manufacturer with 26% market share. Camso holds John Deere "Partner-level Supplier" status and is OEM track supplier for all John Deere 8RX series track tractors (factory-installed). Camso's Loadstar operation in Sri Lanka uses local natural rubber. Also supplies CNH, AGCO, Claas, Deutz-Fahr, Versatile, Caterpillar. Michelin-branded ag tires compete in premium radial segment alongside Trelleborg and Vredestein.

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Inputs supplied

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Goods downstream

2

Facilities

0

Stories

What they make

2 inputs Michelin supplies

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Goods downstream

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What else they do

Business segments

The company's full revenue map, where this supply-chain role fits within their broader business.

  • Tires (Passenger & Commercial)

    55%
  • Agricultural Tires & Tracks

    12%
  • Specialty Tires (OTR, Mining, Industrial)

    12%
  • Maps, Guides & Digital Services

    8%
  • Materials & High-Tech

    13%

Intelligence

What's known

Sourced claims about this company's role in supply chains, chokepoints, concentration, incidents, dual-use connections.

  • Did you know2024

    Michelin's 2019 acquisition of Camso (Quebec, Canada) made the world's second-largest tire company also the world's largest manufacturer of agricultural rubber tracks, with 26% global market share. Camso's Sri Lanka Loadstar plant uses natural rubber that has been the "backbone" of production for 25+ years. The John Deere 8RX tractor — John Deere's premium large-frame track tractor — ships from the factory with Camso tracks installed under a Partner-level Supplier agreement. A consumer who buys a Michelin tire for their car and a farmer who buys a John Deere 8RX tractor for their field are both customers of the same French rubber company — they just don't know it.

    Michelin Media
  • Origin2022

    Michelin publishes restaurant ratings to encourage people to drive more — its star system was invented in 1900 as a marketing ploy to wear out tires In 1900, brothers Édouard and André Michelin published the first Michelin Guide as a free booklet for French automobile drivers, listing hotels, restaurants, gas stations, and tire repair shops. The explicit commercial purpose was to encourage motoring — and thereby increase tire wear and sales. The guide was given away free until 1920; André Michelin legendarily saw a garage using the guide as a workbench and decided "a man only respects what he pays for." By the 1930s the restaurant ratings had become culturally independent of Michelin's core business; today the Michelin Guide covers 40 countries and awards stars to ~3,000 restaurants globally, representing perhaps Michelin's most recognized brand asset despite being a tiny fraction of its business.

    Michelin