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HR2496119th CongressWALLET

Dairy Nutrition Incentive Program Act of 2025

Sponsored By: Representative Costa, Jim [D-CA-21]

In Committee

Summary

Increase SNAP purchases of naturally nutrient-rich dairy. This bill would create a Dairy Nutrition Incentive Program (DNIP) that gives point-of-sale incentives to SNAP recipients to buy qualifying dairy and funds competitive grants to run and evaluate projects.

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  • Families and SNAP households would get direct incentives at checkout to buy defined "naturally nutrient-rich" dairy like fluid milk, making those purchases cheaper at the register.
  • State and local governments and nonprofits could apply for competitive grants and cooperative agreements to design projects that must use scientifically based strategies to improve diet quality.
  • Retail sites would be expected to use point-of-sale systems that can electronically issue incentives, and projects can receive extra funds to offset initial EBT-enabled POS costs.
  • Each DNIP project must undergo an independent, rigorous evaluation such as random assignment, with public results and required annual and biennial reports to congressional agriculture committees.
  • Existing Healthy Fluid Milk Incentives projects would be transitioned into DNIP without interruption and the old authority would be repealed one year after transition certification.

*This would provide a mandatory baseline of $10.0 million per year for DNIP and authorize an additional $10.0 million starting in FY2026, increasing federal spending accordingly.*

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Bill Overview

Analyzed Economic Effects

4 provisions identified: 2 benefits, 0 costs, 2 mixed.

$10 million yearly for SNAP dairy incentives

If enacted, the program would get $10 million each year in mandatory funding. The bill also authorizes another $10 million for fiscal year 2026 and each year after, but that extra money would still need annual approval to be available.

Dairy discounts at checkout for SNAP

If enacted, USDA would set up the Dairy Nutrition Incentive Program within 180 days. If you use SNAP, you could get instant incentives at checkout when you buy qualifying dairy with your EBT card. Incentives you earn could be used only to buy qualifying dairy. Qualifying dairy includes pasteurized cow’s milk with vitamins A and D, yogurt and other cultured dairy, and cheese made from cow’s milk; dairy must be the first ingredient (or second if water is first). Projects would be run by state or local governments or nonprofits, stores would need POS systems that issue incentives electronically, start‑up EBT tech costs could be offset, and program funds could not be used to restrict SNAP benefits.

Current milk projects move into new program

If enacted, USDA would move current Healthy Fluid Milk Incentives projects into the new program with no break in service. USDA would apply the new program’s added flexibilities to those projects. The old law would be repealed one year after USDA certifies the transition is complete.

Tough evaluations and stop rules for projects

If enacted, USDA would require independent evaluations of each project using strong methods like random assignment and publish the results. No more than 7% of program funds each year could be used for evaluations. USDA could stop projects that break rules, fail grant terms, or show poor results. USDA would report to Congress by December 31 of the first full calendar year after the program starts, and every two years after.

Sponsors & CoSponsors

Sponsor

Costa, Jim [D-CA-21]

CA • D

Cosponsors

  • Rep. Langworthy, Nicholas A. [R-NY-23]

    NY • R

    Sponsored 3/31/2025

  • Rep. Pingree, Chellie [D-ME-1]

    ME • D

    Sponsored 3/31/2025

  • Rep. Newhouse, Dan [R-WA-4]

    WA • R

    Sponsored 3/31/2025

  • Rep. Panetta, Jimmy [D-CA-19]

    CA • D

    Sponsored 3/31/2025

  • Rep. Rouzer, David [R-NC-7]

    NC • R

    Sponsored 3/31/2025

  • Rep. Van Orden, Derrick [R-WI-3]

    WI • R

    Sponsored 3/31/2025

  • Rep. Miller, Max L. [R-OH-7]

    OH • R

    Sponsored 3/31/2025

  • Rep. Rogers, Mike D. [R-AL-3]

    AL • R

    Sponsored 3/31/2025

  • Rep. Bonamici, Suzanne [D-OR-1]

    OR • D

    Sponsored 3/31/2025

  • Rep. Grothman, Glenn [R-WI-6]

    WI • R

    Sponsored 3/31/2025

  • Rep. Riley, Josh [D-NY-19]

    NY • D

    Sponsored 3/31/2025

  • Rep. Evans, Gabe [R-CO-8]

    CO • R

    Sponsored 3/31/2025

  • Rep. Johnson, Dusty [R-SD-At Large]

    SD • R

    Sponsored 4/28/2025

  • Rep. Mannion, John W. [D-NY-22]

    NY • D

    Sponsored 6/5/2025

  • Rep. Wied, Tony [R-WI-8]

    WI • R

    Sponsored 6/6/2025

  • Rep. Salinas, Andrea [D-OR-6]

    OR • D

    Sponsored 8/8/2025

  • Rep. Craig, Angie [D-MN-2]

    MN • D

    Sponsored 9/2/2025

  • Rep. Maloy, Celeste [R-UT-2]

    UT • R

    Sponsored 9/16/2025

  • Rep. Mann, Tracey [R-KS-1]

    KS • R

    Sponsored 9/18/2025

  • Rep. Tenney, Claudia [R-NY-24]

    NY • R

    Sponsored 9/30/2025

  • Rep. Messmer, Mark B. [R-IN-8]

    IN • R

    Sponsored 12/16/2025

  • Rep. Bresnahan, Robert P. [R-PA-8]

    PA • R

    Sponsored 12/18/2025

  • Rep. Gray, Adam [D-CA-13]

    CA • D

    Sponsored 4/9/2026

Roll Call Votes

No roll call votes available for this bill.

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