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LouisianaHB 8532026 Regular SessionHouseWALLET

ADVERTISING: Provides relative to misleading solicitations by nongovernment entities (EN SEE FISC NOTE LF EX)

Sponsored By: Dixon Wallace McMakin (Republican)

Signed by Governor

Commerce, Consumer Protection and International AffairsCommerce

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Bill Overview

Analyzed Economic Effects

1 provisions identified: 0 benefits, 0 costs, 1 mixed.

Consumer protections and penalties for misleading offers

Louisiana law bars misleading private sales offers that look like government bills or official notices. Covered offers cannot falsely suggest government ties, misuse legal references, or falsely claim payment is needed for business good standing. They also cannot suggest a false government deadline or penalty unless a real business relationship justifies the urgency. Subscription, automatic-renewal, and continuous-service terms must be clearly disclosed. Required warnings must use clear, easy-to-read type of at least 14 points. The warning at the beginning must explain that the offer is not a bill, payment is optional unless accepted, and no government agency approved, endorsed, or produced the product or service. Any outer envelope must say “THIS IS NOT A GOVERNMENT ENTITY” in black type. Recurring-service offers must also carry a black-type warning: “THE PAYMENT OR ACCEPTANCE OF THESE GOODS OR SERVICES WILL RESULT IN AUTOMATIC WITHDRAWALS FROM ASSOCIATED BANK ACCOUNTS OR PERIODIC BILLING.” Breaking the disclaimer rules brings potential civil fines of up to $1,000 per violation in each solicitation. People harmed by those violations can seek three times their losses, plus reasonable attorney fees and costs, under Louisiana consumer protection law. These remedies add to other available remedies and penalties; the fine is not a payment to the recipient. The law excludes banks, trust companies, savings and loan associations, savings banks, credit unions, and their subsidiaries or affiliates. It also excludes licensed insurers and licensed motor vehicle dealers.

Sponsors & Cosponsors

Sponsor

  • Dixon Wallace McMakin

    Republican • House

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 237 • No: 0

House vote • 5/20/2026

Read by title, roll called, yeas 95, nays 0. The Senate amendments, having received two-thirds vote of the elected members, were concurred in.

Yes: 95 • No: 0

Senate vote • 5/12/2026

Rules suspended. The amended bill was read by title, passed by a vote of 34 yeas and 0 nays, and ordered returned to the House. Motion to reconsider tabled.

Yes: 34 • No: 0

House vote • 3/18/2026

Read third time by title, amended, roll called on final passage, yeas 93, nays 0. The bill, having received two-thirds vote of the elected members, was finally passed, title adopted, ordered to the Senate.

Yes: 93 • No: 0

House vote • 3/11/2026

Reported with amendments

Yes: 15 • No: 0

Actions Timeline

  1. Signed by the Governor. Becomes Act No. 570.

    5/29/2026House

  2. Effective date: 08/01/2026.

    5/29/2026House

  3. Sent to the Governor for executive approval.

    5/26/2026House

  4. Enrolled and signed by the Speaker of the House.

    5/25/2026House

  5. Signed by the President of the Senate.

    5/25/2026Senate

  6. Read by title, roll called, yeas 95, nays 0. The Senate amendments, having received two-thirds vote of the elected members, were concurred in.

    5/20/2026House

  7. Scheduled for concurrence on 05/20/2026.

    5/19/2026House

  8. Received from the Senate with amendments.

    5/13/2026House

  9. Rules suspended. The amended bill was read by title, passed by a vote of 34 yeas and 0 nays, and ordered returned to the House. Motion to reconsider tabled.

    5/12/2026Senate

  10. Reported without Legislative Bureau amendments. Read by title and passed to third reading and final passage.

    5/4/2026Senate

  11. Committee amendments read and adopted. Read by title and referred to the Legislative Bureau.

    4/29/2026Senate

  12. Reported with amendments.

    4/28/2026Senate

  13. Read second time by title and referred to the Committee on Commerce, Consumer Protection and International Affairs.

    3/24/2026Senate

  14. Received in the Senate. Read first time by title and placed on the Calendar for a second reading.

    3/23/2026Senate

  15. Read third time by title, amended, roll called on final passage, yeas 93, nays 0. The bill, having received two-thirds vote of the elected members, was finally passed, title adopted, ordered to the Senate.

    3/18/2026House

  16. Scheduled for floor debate on 03/18/2026.

    3/17/2026House

  17. Read by title, amended, ordered engrossed, passed to 3rd reading.

    3/16/2026House

  18. Reported with amendments (15-0).

    3/11/2026House

  19. Read by title, under the rules, referred to the Committee on Commerce.

    3/9/2026House

  20. Prefiled.

    2/27/2026House

  21. Under the rules, provisionally referred to the Committee on Commerce.

    2/27/2026House

  22. First appeared in the Interim Calendar on 2/27/2026.

    2/27/2026House

Bill Text

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