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New JerseyA4085221st Legislature (2026-2027)HouseWALLET

Establishes "Fair Price Protection Act."*

Sponsored By: Rosaura Bagolie (Democratic), David Bailey Jr. (Democratic), Joseph P. Cryan (Democratic), Joseph A. Lagana (Democratic), Chigozie U. Onyema (Democratic), Annette Quijano (Democratic), William B. Sampson IV (Democratic), Shanique Speight (Democratic)

Signed by Governor

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Bill Overview

Analyzed Economic Effects

3 provisions identified: 2 benefits, 1 costs, 0 mixed.

New limits on personal grocery pricing

Beginning August 1, 2027, New Jersey businesses cannot use personal data to set grocery prices, related fees, or transaction terms. Covered goods include food, drinks, paper goods, cleaning supplies, health and beauty products, and pet supplies. Food and drinks sold by businesses mainly preparing them for immediate eating or drinking are excluded. Price differences may reflect reasonable costs, with no more than one price change in 24 hours. Discounts must be below recent regular prices, not invented prices, with public, clearly posted eligibility rules applied equally to a broadly defined group. Loyalty programs must be voluntary and opt-in, with uniform benefit terms and clear public and participant disclosures about benefits, discounts, and data practices. Businesses need consumer consent before using personal data used for permitted price differences for another purpose.

State can seek grocery shopper relief

Beginning August 1, 2027, New Jersey's Attorney General can sue over violations of this law or its regulations. The Attorney General can also sue when the office finds an action serves the public interest. The office can ask courts to stop violations, require compliance, and award actual monetary losses for each negligent or more serious violation. Courts may also order restitution, penalties, or other relief. The law sets no fixed damages amount.

Stores face electronic shelf label pause

New Jersey pauses new electronic shelf labels from February 1, 2027, until February 1, 2028. During this year, businesses may buy, install, or deploy new labels only to repair or replace existing labels. Those existing labels must have been operating at the same business location before the pause began. After the pause, label use remains subject to the Consumer Fraud Act and other applicable laws and regulations.

Sponsors & Cosponsors

Sponsors

  • Rosaura Bagolie

    Democratic • House

  • David Bailey Jr.

    Democratic • House

  • Joseph P. Cryan

    Democratic • Senate

  • Joseph A. Lagana

    Democratic • Senate

  • Chigozie U. Onyema

    Democratic • House

  • Annette Quijano

    Democratic • House

  • William B. Sampson IV

    Democratic • House

  • Shanique Speight

    Democratic • House

Cosponsors

  • James Beach

    Democratic • Senate

  • Ravi S. Bhalla

    Democratic • House

  • Katie Brennan

    Democratic • House

  • Patrick J. Diegnan Jr.

    Democratic • Senate

  • Shama A. Haider

    Democratic • House

  • Dan Hutchison

    Democratic • House

  • Melinda Kane

    Democratic • House

  • Andrea Katz

    Democratic • House

  • Vincent M. Kearney

    Democratic • House

  • Angela V. McKnight

    Democratic • Senate

  • Paul D. Moriarty

    Democratic • Senate

  • Vincent J. Polistina

    Republican • Senate

  • Verlina Reynolds-Jackson

    Democratic • House

  • Nicholas P. Scutari

    Democratic • Senate

  • Balvir Singh

    Democratic • House

  • Brian P. Stack

    Democratic • Senate

  • Kenyatta Stewart

    Democratic • House

  • Marisa Sweeney

    Democratic • House

  • Britnee N. Timberlake

    Democratic • Senate

  • Michael Venezia

    Democratic • House

  • Anthony S. Verrelli

    Democratic • House

  • Jerry Walker

    Democratic • House

Roll Call Votes

All Roll Calls

Yes: 73 • No: 34

Senate vote • 6/30/2026

3RDG FINAL PASSAGE

Yes: 22 • No: 14

House vote • 6/30/2026

3RDG FINAL PASSAGE

Yes: 51 • No: 20 • Other: 1

Actions Timeline

  1. Approved by Governor — P.L.2026, c.55.

    7/23/2026Governor

  2. Passed Senate, PBH — (22-14)

    6/30/2026Senate

  3. Substituted for S3612/3717 (SCS/2R)

    6/30/2026Senate

  4. Received in Senate, SWR, 2nd Reading in Senate

    6/30/2026Senate

  5. Passed Assembly — (51-20-1)

    6/30/2026House

  6. REP/ACA, 2nd Reading in Assembly

    6/28/2026House

  7. RCM Assembly Budget Committee

    6/28/2026House

  8. REP/ACA, 2nd Reading in Assembly

    6/23/2026House

  9. REP/ACA, Referred to Assembly Appropriations Committee

    5/14/2026House

  10. REP/ACS, Referred to Assembly Commerce and Economic Development Committee

    3/19/2026House

  11. Introduced, 1st Reading in Assembly, Referred to Assembly Consumer Affairs Committee

    2/19/2026House

Bill Text

  • Version AL2026

    10/15/2026

    HTMLPDF

  • 7/2/26; A4523 3R ACS

    7/2/2026

    HTMLPDF

  • Assembly Budget (6/28/26 3R ACS)

    7/1/2026

    HTMLPDF

  • 6/30/26; A4523 2R ACS

    6/30/2026

    HTMLPDF

  • Assembly Budget Substitute (6/28/26 2R ACS)

    6/29/2026

    HTMLPDF

  • Assembly Appropriations (6/23/26 2R ACS A4523)

    6/27/2026

    HTMLPDF

  • Assembly Appropriations Substitute (6/23/26 1R ACS A4523)

    6/24/2026

    HTMLPDF

  • Assembly Commerce and Economic Development (5/14/26 1R ACS A4523)

    6/24/2026

    HTMLPDF

  • 6/9/26; 1R ACS A4523

    6/9/2026

    HTMLPDF

  • Assembly Commerce and Economic Development Substitute (5/14/26 ACS A4523)

    5/15/2026

    HTMLPDF

  • Assembly Consumer Affairs (3/19/26 ACS A4523)

    5/14/2026

    HTMLPDF

  • As Introduced

    5/8/2026

    HTMLPDF

  • Assembly Consumer Affairs Substitute (3/19/26 ACS A4523)

    3/20/2026

    HTMLPDF

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