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New JerseyA5328221st Legislature (2026-2027)HouseWALLET

Regulates data brokers, data collectors, and collection and dissemination of certain sensitive information.

Sponsored By: John F. McKeon (Democratic), William F. Moen Jr. (Democratic), Raj Mukherji (Democratic)

Signed by Governor

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Bill Overview

Analyzed Economic Effects

5 provisions identified: 2 benefits, 3 costs, 0 mixed.

Sensitive consumer data cannot be sold

The law bars businesses that control personal data from selling sensitive data. The ban applies regardless of how many consumers’ records they hold or process. Separate statutory exceptions preserve specified health, financial, insurance, driver, credit-reporting, government, research, and securities-association data uses.

Public directory helps consumers find data sellers

New Jersey’s Division of Consumer Affairs must maintain a public directory of businesses selling or licensing residents’ personal data. It lists names, physical addresses, contact details, websites, privacy-policy links, and relevant opt-out information. The Division must review and update it at least once a year. Reported cybersecurity-event history is not included in the public directory.

Some data handlers escape broker rules

Some entities are excluded from the data-broker and collector rules when handling data is incidental to listed services. This covers data from consumers with whom they have no direct relationship. Listed services include third-party shopping or app platforms, specified directories, and publicly available business, professional, financial, real-estate, health, or safety information. Title and settlement services also qualify, but must be regulated and examined by New Jersey’s Department of Banking and Insurance. These activity-based exclusions do not apply when collecting or purchasing and selling or licensing data is not incidental to those services. A separate exclusion covers nonprofits established to report enrollment data for colleges and other postsecondary schools.

Data businesses pay annual registration fees

Covered businesses pay annual fees based on the number of New Jersey consumers whose data they sell or license. For collectors, the count covers data collected and sold or licensed to a data broker. Fees are $5,000 for 100,000 or fewer consumers; $10,000 for over 100,000 but under 500,000; and $100,000 for over 500,000 but under 1 million. Fees are $500,000 for over 1 million but under 1.5 million, and $750,000 for over 1.5 million but under 2.5 million. Fees are $1 million for over 2.5 million but under 4.5 million, and $1.5 million for over 4.5 million. The schedule leaves fees unstated at exactly 500,000, 1 million, 1.5 million, 2.5 million, and 4.5 million consumers. Businesses pay these fees, not households.

Data sellers must register every year

Covered data brokers and collectors selling or licensing New Jersey consumers’ personal data must register annually with Consumer Affairs. Filings must report contact details, opt-out and deletion practices, and data practices involving people under 18. They must also identify processors and report cybersecurity-event history. Businesses must update filings at least annually, or more often when the Division requires it.

Sponsors & Cosponsors

Sponsors

  • John F. McKeon

    Democratic • Senate

  • William F. Moen Jr.

    Democratic • House

  • Raj Mukherji

    Democratic • Senate

Cosponsors

  • Britnee N. Timberlake

    Democratic • Senate

Roll Call Votes

All Roll Calls

Yes: 162 • No: 56

Senate vote • 6/30/2026

3RDG FINAL PASSAGE

Yes: 25 • No: 15

House vote • 6/30/2026

3RDG FINAL PASSAGE

Yes: 52 • No: 21

House vote • 6/30/2026

CONCUR IN SA

Yes: 53 • No: 20 • Other: 1

Senate vote • 6/30/2026

AMEND

Yes: 32 • No: 0

Actions Timeline

  1. Governor: APP

    6/30/2026Governor

  2. Approved by Governor — P.L.2026, c.25.

    6/30/2026Governor

  3. Passed Assembly, PBH — (53-20-1)

    6/30/2026House

  4. Received in Assembly, 2RAC

    6/30/2026House

  5. Passed Senate — (25-15)

    6/30/2026Senate

  6. Substituted for S2316/4109 (SCS/1R)

    6/30/2026Senate

  7. SA, 2nd Reading in Senate — (32-0) (McKeon)

    6/30/2026Senate

  8. Received in Senate, SWR, 2nd Reading in Senate

    6/30/2026Senate

  9. Passed Assembly — (52-21-0)

    6/30/2026House

  10. Reported, 2nd Reading in Assembly

    6/28/2026House

  11. Introduced, 1st Reading in Assembly, Referred to Assembly Budget Committee

    6/28/2026House

Bill Text

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