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New YorkS 13142025-2026 Regular SessionSenateWALLET

Relates to false representation of affiliation or approval of state or local agencies as false advertising

Sponsored By: Andrew Gounardes (Democratic)

Became Law

CONSUMER PROTECTIONCONSUMER AFFAIRS AND PROTECTION

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Bill Overview

Analyzed Economic Effects

3 provisions identified: 1 benefits, 0 costs, 2 mixed.

Stronger truth in ads for consumers

The law defines false advertising as ads or labels that mislead in a material way, including by leaving out key facts. Ads cannot look like court or government papers or claim state approval without express permission. If an ad shows a price after a rebate, it must also show the real selling price and clearly say a mail-in rebate is required.

Clearer job ads for job seekers

Job ads must tell you if you have to buy or lease supplies or equipment. Ads must say if pay is commission-based and if listed pay depends on commissions. An employer is not liable if you did not lose money, or if it gave full written terms before any loss.

When these ad rules start

The law takes effect 60 days after enactment. Agencies can update rules right away so enforcement is ready on day one.

Sponsors & Cosponsors

Sponsor

  • Andrew Gounardes

    Democratic • Senate

Cosponsors

There are no cosponsors for this bill.

Roll Call Votes

All Roll Calls

Yes: 64 • No: 0

Senate vote • 5/14/2025

FLOOR Vote

Yes: 57 • No: 0

committee vote • 5/6/2025

Consumer Protection Committee Vote

Yes: 7 • No: 0

Actions Timeline

  1. SIGNED CHAP.540

    11/21/2025Senate

  2. DELIVERED TO GOVERNOR

    11/17/2025Senate

  3. RETURNED TO SENATE

    6/13/2025House

  4. PASSED ASSEMBLY

    6/13/2025House

  5. ORDERED TO THIRD READING RULES CAL.651

    6/13/2025House

  6. SUBSTITUTED FOR A4575

    6/13/2025House

  7. REFERRED TO CONSUMER AFFAIRS AND PROTECTION

    5/14/2025House

  8. DELIVERED TO ASSEMBLY

    5/14/2025Senate

  9. PASSED SENATE

    5/14/2025Senate

  10. ADVANCED TO THIRD READING

    5/8/2025Senate

  11. 2ND REPORT CAL.

    5/7/2025Senate

  12. 1ST REPORT CAL.940

    5/6/2025Senate

  13. REFERRED TO CONSUMER PROTECTION

    1/9/2025Senate

Bill Text

  • Original

    1/9/2025

    PDF

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