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LouisianaHB 5132026 Regular SessionHouseWALLET

ATHLETICS: Provides relative to the name, image, and likeness of intercollegiate and interscholastic athletes (EN NO IMPACT GF EX See Note)

Sponsored By: Rashid Armand Young (Democratic)

Signed by Governor

Education

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Bill Overview

Analyzed Economic Effects

5 provisions identified: 2 benefits, 1 costs, 2 mixed.

College athletes gain endorsement help and protections

Louisiana colleges cannot block or unduly limit athletes from getting professional help to secure name, image, and likeness deals. Representatives must be registered or licensed by the state for that work. College management boards must adopt implementing policies and require schools to maintain policies that do not unduly restrict athletes’ earnings. School policies must cover compensation, disclosures, school involvement, property use, representation, monitoring, conflict checks, enforcement, and a compliance contact. They must also provide workshops and resources on money management, life skills, starting a business, and marketing.

High school athletes can earn endorsement money

Louisiana high school athletes can earn money from their name, image, and likeness through endorsements, promotions, social media, and ads. Schools and sports authorities cannot block these earnings or related representation except where the law allows restrictions. Athletes cannot lose sports eligibility solely because they earn this money or get representation. Sports organizations also cannot exclude a school for those reasons. Athletes harmed by violations can ask a court for an order protecting their rights.

College athletes must report deals worth $600

Louisiana college athletes must disclose name, image, and likeness contracts valued at $600 or more to their school. Schools must set reporting procedures aligned with the applicable athletic governing commission’s rules and guidance. The $600 threshold is for school disclosure, not a tax exemption or tax-filing rule.

Consent and guidance for high school deals

Louisiana high school athletes must disclose proposed endorsement agreements to their school, using its process, before signing. For athletes under 18, agreements are valid only with written consent from a parent or legal guardian. Schools must share relevant terms of existing school agreements that conflict with a proposed deal. Louisiana’s school sports authority must give athletes, parents, guardians, and schools materials explaining rights, duties, contracts, banned activities, and representation. Endorsement activity alone does not make an athlete a school employee or otherwise change the athlete’s employment status.

Limits and protections for high school endorsements

Louisiana high school athletes cannot earn endorsement money tied to adult entertainment, alcohol, cannabis or its derivatives, gambling, controlled drugs, drug paraphernalia, performance-enhancing substances, tobacco or specified nicotine products, or weapons. Hemp and hemp products are exempt from the cannabis ban. Schools may block paid activities during academics, official team activities, or school sports programs, and deals materially conflicting with existing school sports agreements. Except for restrictions the law allows, schools cannot make, renew, or change agreements blocking earnings outside those activities. Athletes need school permission to use its facilities, apparel, equipment, uniforms, or protected names, logos, and other intellectual property.

Sponsors & Cosponsors

Sponsor

  • Rashid Armand Young

    Democratic • House

Cosponsors

  • Tehmi Jahi Chassion

    Democratic • House

Roll Call Votes

All Roll Calls

Yes: 254 • No: 0

House vote • 5/29/2026

Read by title, roll called, yeas 95, nays 0, Senate amendments concurred in.

Yes: 95 • No: 0

Senate vote • 5/27/2026

The amended bill was read by title, passed by a vote of 35 yeas and 0 nays, and ordered returned to the House. Motion to reconsider tabled.

Yes: 35 • No: 0

House vote • 5/7/2026

Read third time by title, roll called on final passage, yeas 91, nays 0. Finally passed, title adopted, ordered to the Senate.

Yes: 91 • No: 0

House vote • 5/5/2026

Reported with amendments

Yes: 20 • No: 0

House vote • 4/1/2026

Reported favorably

Yes: 13 • No: 0

Actions Timeline

  1. Signed by the Governor. Becomes Act No. 810.

    6/8/2026House

  2. Effective date: 08/01/2026.

    6/8/2026House

  3. Signed by the President of the Senate.

    6/1/2026Senate

  4. Sent to the Governor for executive approval.

    6/1/2026House

  5. Enrolled and signed by the Speaker of the House.

    5/31/2026House

  6. Scheduled for concurrence on 05/29/2026.

    5/29/2026House

  7. Read by title, roll called, yeas 95, nays 0, Senate amendments concurred in.

    5/29/2026House

  8. Received from the Senate with amendments.

    5/28/2026House

  9. The amended bill was read by title, passed by a vote of 35 yeas and 0 nays, and ordered returned to the House. Motion to reconsider tabled.

    5/27/2026Senate

  10. Reported without Legislative Bureau amendments. Read by title and passed to third reading and final passage.

    5/26/2026Senate

  11. Committee amendments read and adopted. Read by title and referred to the Legislative Bureau.

    5/25/2026Senate

  12. Reported with amendments.

    5/21/2026Senate

  13. Read second time by title and referred to the Committee on Education.

    5/12/2026Senate

  14. Received in the Senate. Read first time by title and placed on the Calendar for a second reading.

    5/11/2026Senate

  15. Read third time by title, roll called on final passage, yeas 91, nays 0. Finally passed, title adopted, ordered to the Senate.

    5/7/2026House

  16. Read by title, amended, ordered reengrossed, passed to 3rd reading.

    5/6/2026House

  17. Scheduled for floor debate on 05/07/2026.

    5/6/2026House

  18. Reported with amendments (20-0).

    5/5/2026House

  19. Read by title, ordered engrossed, recommitted to the Committee on Appropriations.

    4/7/2026House

  20. Reported favorably (13-0).

    4/1/2026House

  21. Read by title, under the rules, referred to the Committee on Education.

    3/9/2026House

  22. First appeared in the Interim Calendar on 2/27/2026.

    2/27/2026House

  23. Prefiled.

    2/26/2026House

  24. Under the rules, provisionally referred to the Committee on Education.

    2/26/2026House

Bill Text

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