All Roll Calls
Yes: 154 • No: 26
OklahomaSB 490Oklahoma 2026 Regular SessionSenate
Student Athlete Name, Image, and Likeness Rights Act; modifying terms and requirements for certain agreements between student athletes and postsecondary institutions or authorized third parties. Emergency.
Sponsored By: Todd Gollihare (Republican)
Signed by Governor
Senate Committee
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Bill Overview
Analyzed Economic Effects
6 provisions identified: 1 benefits, 2 costs, 3 mixed.
Athlete pay does not establish employee status
Payments and benefits allowed by this law do not make student athletes employees of their college or athletic association. Neither do college sports participation, team membership, or college-imposed athletic requirements, controls, or restrictions. Athletes cannot use those activities or payments alone to establish employee status.
Athletes risk aid over disallowed payments
Colleges can cancel promised pay, athletic scholarships, or other benefits when an athlete accepts or agrees to a disallowed payment. This applies when the payment violates this law or rules of the athletic association governing the college. The college cannot be ordered to pay damages or face a court injunction for that cancellation.
More athlete pay, without state funding
Effective upon passage and approval, Oklahoma student athletes can earn money from their name, image, or likeness while enrolled, or as their governing athletic association permits. Permitted payments cannot cost athletes their team eligibility or athletic scholarship. Colleges and approved partners can pay current or prospective athletes, arrange payments, provide representation, and make exclusive or non-exclusive licensing or endorsement deals. Athletic associations cannot block colleges or approved partners from helping athletes find paid opportunities or making third-party support agreements. State-allocated funds cannot pay for these athlete payments.
No forced likeness permission for broadcasts
College sports participants and spectators cannot be required to sign away or license their name, image, or likeness rights for event broadcasts. The protection covers audio, video, or visual broadcasts, rebroadcasts, and other distribution of college sports events. It does not create a right to payment.
Athlete deals face limits and exceptions
Athlete name, image, or likeness deals cannot conflict with written college policy. Product or service deals are barred if they harm the college or sports program, including its reputation. Payment and representation contracts made during college sports generally cannot outlast athletic eligibility; college or approved-partner contracts are exempt. Colleges may keep using licensed content created during enrollment for academic or athletic promotion after eligibility ends, as the agreement allows. Athletes need permission to use college logos or other identifying marks, and colleges may charge for marks or facilities. Colleges may also set reasonable limits on when, where, and how paid activities occur to protect team operations. Colleges can require courses or education about contracts, money management, or other subjects needed for these activities.
Athletes get representation with disclosure rules
Student athletes can hire professional help to secure name, image, or likeness payments without penalties or losing athletic scholarship eligibility. Representation agreements must be written, signed by both parties, and explain duties and fees. Representatives must ensure the college knows about the professional relationship. Athletes must disclose payment and representation contracts as their college directs. The prior deadline—within 72 hours or before the next eligible athletic event, whichever came first—no longer applies.
Sponsors & Cosponsors
Sponsor
Todd Gollihare
Republican • Senate
Cosponsors
Jared Deck
Democratic • House
Mark Lawson
Republican • House
Roll Call Votes
House vote • 4/28/2025
THIRD READING
Yes: 69 • No: 19
House vote • 4/16/2025
DO PASS
Yes: 26 • No: 2
House vote • 4/7/2025
DO PASS
Yes: 10 • No: 1
Senate vote • 3/17/2025
THIRD READING
Yes: 42 • No: 3
Senate vote • 2/25/2025
Committee vote: Judiciary
Yes: 7 • No: 1
Actions Timeline
Approved by Governor 05/03/2025
5/5/2025SenateSent to Governor
4/29/2025SenateSigned, returned to Senate
4/29/2025HouseEnrolled, to House
4/29/2025SenateReferred for enrollment
4/28/2025SenateSigned, returned to Senate
4/28/2025HouseThird Reading, Measure and Emergency passed: Ayes: 69 Nays: 19
4/28/2025HouseCoauthored by Representative(s) Deck
4/28/2025HouseGeneral Order
4/28/2025HouseCR; Do Pass Appropriations and Budget Committee
4/17/2025HouseRecommendation to the full committee; Do Pass Appropriations and Budget Education Subcommittee
4/8/2025HouseReferred to Appropriations and Budget Education Subcommittee
4/2/2025HouseSecond Reading referred to Appropriations and Budget
4/1/2025HouseFirst Reading
3/18/2025HouseEngrossed to House
3/18/2025SenateReferred for engrossment
3/17/2025SenateMeasure and Emergency passed: Ayes: 42 Nays: 3
3/17/2025SenateGeneral Order, Considered
3/17/2025SenatePlaced on General Order
2/27/2025SenateReported Do Pass, amended by committee substitute Judiciary committee; CR filed
2/25/2025SenateSecond Reading referred to Judiciary
2/4/2025SenateCoauthored by Representative Lawson (principal House author)
2/3/2025SenateAuthored by Senator Gollihare
2/3/2025SenateFirst Reading
2/3/2025Senate
Bill Text
Enrolled (final version)
4/29/2025
Floor (House)
4/21/2025
House Committee Report
4/17/2025
House Committee Report
4/8/2025
Engrossed
3/18/2025
Floor (Senate)
2/26/2025
Committee Substitute
2/25/2025
Senate Committee Report
2/25/2025
Introduced
1/10/2025
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